Podiatry Marketing

Money is in the Follow Up


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📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report


As a podiatrist, providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is improving.


Marketing plays a key role in this process as well. By using effective follow-up sequences, you can nurture your relationships with patients and keep them engaged with your practice.


There are several ways to implement follow-up sequences:

  • Letters: Sending personalized letters to your patients can be a great way to keep them informed and engaged with your practice.
  • Postcards: Similar to letters, postcards are a quick and easy way to stay in touch with your patients and provide them with helpful resources.
  • Emails: Email is a convenient and cost-effective way to stay in touch with your patients and share updates and information about your practice.
  • Links to videos: Providing patients with links to educational videos is a great way to offer additional support and resources.
  • Webinars: Hosting webinars or online workshops can be a great way to engage with your patients and provide them with valuable education and resources.

Remember, the goal of follow-up is to improve the care provided to your patients and grow your clinic. Don't underestimate the power of staying connected with your patients and providing them with the support they need.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

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Podiatry MarketingBy Tyson E. Franklin and Jim McDannald, DPM

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