Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?

When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.

I think the title speaks for itself here.

This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?

Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?

I've been posting daily content across all social media platforms and here's how it performed.

These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged as opposed to getting new eyeballs into your ecosystem.

Yup. Here's what happened and what I would have done differently.

This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.

Let's discuss the time investment vs. return analysis, starting small, templates, and what I would do differently going forward.