More Cheese Less Whiskers

Today on the show we're talking with Dave DePula. Dave is a second-time guest on More Cheese, Less Whiskers. You may remember we spoke back on episode 26 about the golf training method he had developed.

On that show, and in our Email Mastery program, we figured out a really great way to get people to come to his website and leave their name and email address by asking for his 21 Days to Golfing Freedom book. We then created an engaging dialog method to engage those people and offer the program he created to help them improve their golf game.

Well, fast forward over a year now, and he has a new method that's even better than the previous one, so now he’s wondering… how does he make that transition?

This is a great conversation talking about the results he had, and about how and what exactly we need to change about the approach he's taking now.

I think you might be surprised.

Links:

Show Notes: MoreCheeseLessWhiskers.com/084
Scorecard: ProfitActivatorScore.com
Create Your Book: 90MinuteBooks.com
Email Mastery: Email [email protected] with Email Mastery in the subject and I'll get you all the details

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today, we're talking with Monsieur Henri Cousineau, from Montreal. Henri's a real estate broker focused on leasing office space in the Montreal market.

He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address.

We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he's able to be in contact with them.

This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.

Links:

Show Notes: MoreCheeseLessWhiskers.com/083 Scorecard: ProfitActivatorScore.com Realtor Tools: GoGoAgent.com Create Your Book: 90MinuteBooks.com Email Mastery: Email [email protected] with Email Mastery in the subject and I'll get you all the details

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today, we’re talking with Monsieur Henri Cousineau, from Montreal. Henri’s a real estate broker focused on leasing office space in the Montreal market.

He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address.

We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them.

This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.

Links:

Show Notes: MoreCheeseLessWhiskers.com/083
Scorecard: ProfitActivatorScore.com
Realtor Tools: GoGoAgent.com
Create Your Book: 90MinuteBooks.com
Email Mastery: Email [email protected] with Email Mastery in the subject and I'll get you all the details

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

On today's show, we're talking with Jesse Ibanez. I've known Jesse for, probably 20 years now. He owns a real estate and mortgage company in San Diego called the Greenhouse Group, and they really get behind this whole idea of the green lifestyle, and sustainability, and you know, they're in the right area for that.

A lot of people, especially in Southern California, and around the country, resonate with that message, and he's opening up a brand new office to server these people in an area he'd like to do more business.

We had a great conversation about how to integrate or marry the resonating purpose they have with their business and the economics of it. How do you make sure this is something that's going to fit with the sustainability of your business rather than be something that's just going to entertain you?

We worked through some really great questions to ask yourself and hatched some really viable evil schemes to attract more business that stay true to their real passion.

Links:

Show Notes: MoreCheeseLessWhiskers.com/082 Scorecard: ProfitActivatorScore.com Email Mastery: Email [email protected] with Email Mastery in the subject and I'll get you all the details

TheGreenhouseGroupinc.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

On today’s show, we're talking with Jesse Ibanez. I've known Jesse for, probably 20 years now. He owns a real estate and mortgage company in San Diego called the Greenhouse Group, and they really get behind this whole idea of the green lifestyle, and sustainability, and you know, they're in the right area for that.

A lot of people, especially in Southern California, and around the country, resonate with that message, and he's opening up a brand new office to server these people in an area he'd like to do more business.

We had a great conversation about how to integrate or marry the resonating purpose they have with their business and the economics of it. How do you make sure this is something that's going to fit with the sustainability of your business rather than be something that's just going to entertain you?

We worked through some really great questions to ask yourself and hatched some really viable evil schemes to attract more business that stay true to their real passion.

Links:

Show Notes: MoreCheeseLessWhiskers.com/082
Scorecard: ProfitActivatorScore.com
Email Mastery: Email [email protected] with Email Mastery in the subject and I'll get you all the details

TheGreenhouseGroupinc.com 

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Kirsten Fox from the Culinary Wine Institute in Utah. The wine capital of America! I've known Kirsten for a while now. She's been part of our Email Mastery program, so we've had chance to work with her on some email case studies she's been creating.

She has a really great business that trains the staff of resorts and hotels, helping their servers become more knowledgeable about wine, so they can pass that knowledge on to diners and ultimately impact the amount of wine sold.

We had a really great conversation and I think you're going to like where it went, because we ended up talking about something that could have a really great impact when we started talking about creating custom metrics.

A metric, a proprietary metric that's unique to your program, that you can wrap your training around, becomes a proof element of both their need for you, and the impact of working with you.

I am excited for you to hear this episode. This is something that so many of you can leverage.

Links:

Show Notes: MoreCheeseLessWhiskers.com/081 Scorecard: ProfitActivatorScore.com Email Mastery: Email [email protected] with Email Mastery in the subject and I'll get you all the details

Culinary Wine Institute

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Kirsten Fox from the Culinary Wine Institute in Utah. The wine capital of America! I've known Kirsten for a while now. She's been part of our Email Mastery program, so we've had chance to work with her on some email case studies she’s been creating.

She has a really great business that trains the staff of resorts and hotels, helping their servers become more knowledgeable about wine, so they can pass that knowledge on to diners and ultimately impact the amount of wine sold.

We had a really great conversation and I think you're going to like where it went, because we ended up talking about something that could have a really great impact when we started talking about creating custom metrics.

A metric, a proprietary metric that’s unique to your program, that you can wrap your training around, becomes a proof element of both their need for you, and the impact of working with you.

I am excited for you to hear this episode. This is something that so many of you can leverage.

Links:

Show Notes: MoreCheeseLessWhiskers.com/081
Scorecard: ProfitActivatorScore.com
Email Mastery: Email [email protected] with Email Mastery in the subject and I'll get you all the details

Culinary Wine Institute

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers Podcast. Today I'm excited because we're talking to my good friend, James Schramko.

We talked about many things including the book he's just written called Work Less, Make More. It's a title I love. It does what it says on the tin and you know exactly what it's going to be about.

I go to Australia for a Breakthrough Blueprint event every year, so we get to spend a couple of weeks together just having breakfast and having great discussions both about philosophical approaches to business and practical approaches.

James is just one of my favorite conversational partners, and I think you're really going to enjoy this episode.

Links:

Show Notes: MoreCheeseLessWhiskers.com/079 Scorecard: ProfitActivatorScore.com 90-Minute Books

Work Less, Make More

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers Podcast. Today I'm excited because we’re talking to my good friend, James Schramko.

We talked about many things including the book he’s just written called Work Less, Make More. It’s a title I love. It does what it says on the tin and you know exactly what it’s going to be about.

I go to Australia for a Breakthrough Blueprint event every year, so we get to spend a couple of weeks together just having breakfast and having great discussions both about philosophical approaches to business and practical approaches.

James is just one of my favorite conversational partners, and I think you're really going to enjoy this episode.

Links:

Show Notes: MoreCheeseLessWhiskers.com/079
Scorecard: ProfitActivatorScore.com
90-Minute Books

Work Less, Make More

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the MoreCheeseLessWhiskers.com podcast. My name is Dean Jackson and today we're talking with Joey Atlas. Joey's name has the perfect sound for what Joey does. He's a wonderful fitness professional who's figured out a really great way to get people results in a way that is fun and proprietary.

He's developed a machine that he calls the Sculptabod system and it's really pretty fascinating. We'll hear a lot of the story behind how it all came about.

We started out thinking about what's the best way to amplify his message, and we ended up with a really nice way for him to focus and scale in a very highly impactful way, working on creating the scale ready algorithm.

Links:

Show Notes: MoreCheeseLessWhiskers.com/079 Scorecard: ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...