More Cheese Less Whiskers

Welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson and today we're speaking with Henry Reith who’s with Simply Headsets in Australia.

They're the number one headset provider in Australia and have a great business. They've been in business for almost 12 years and as we started talking about it, we uncovered all the things they're doing really well.

They've got a great e-commerce site, they convert a lot of their visitors, they've got a lot of customers. So we talked about the opportunities of converting more leads and some before unit strategies to increase the number of people they can engage with who come to their site.

We also looked at the big opportunity of what to do with their after unit. They've got thousands and thousands of customers and we talked about some predictive ways to generate more business from previous customers.

We had a really great conversation you're going to enjoy.

Links:

Show Notes: MoreCheeseLessWhiskers.com/074
Book: MoreCheeseLessWhiskers.com
ProfitActivatorScore.com

SimplyHeadsets.com.au

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast. Today we have a great conversation with Greg Harrington. Greg is an app developer who has unlimited opportunities and wonderful capabilities.

We started the conversation by talking about where his business developing custom apps for people that maybe take three or four months to complete, has come from, and the capacity he has for that type of project.

We then really got to the conversation about what the big opportunity is for Greg, and to think about the highest possible outcome for the skills, abilities and asset he has (his time and knowledge).

We talked about my freedom matrix for evaluating opportunities, and we spent the whole conversation really honing in on how to evaluate and figure out what are the best opportunities.

I think if you're in a situation like this where you have lots of capabilities and opportunities coming your way, then this will be valuable to help you put some sharp thinking around what would be the very best use of those capabilities going forward.

Links:

Show Notes: MoreCheeseLessWhiskers.com/073 Book: MoreCheeseLessWhiskers.com ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast. Today we have a great conversation with Greg Harrington. Greg is an app developer who has unlimited opportunities and wonderful capabilities.

We started the conversation by talking about where his business developing custom apps for people that maybe take three or four months to complete, has come from, and the capacity he has for that type of project.

We then really got to the conversation about what the big opportunity is for Greg, and to think about the highest possible outcome for the skills, abilities and asset he has (his time and knowledge).

We talked about my freedom matrix for evaluating opportunities, and we spent the whole conversation really honing in on how to evaluate and figure out what are the best opportunities.

I think if you're in a situation like this where you have lots of capabilities and opportunities coming your way, then this will be valuable to help you put some sharp thinking around what would be the very best use of those capabilities going forward.

Links:

Show Notes: MoreCheeseLessWhiskers.com/073
Book: MoreCheeseLessWhiskers.com
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast and today we're talking with Victor Thomas.

Victor owns a web development firm in San Francisco. They have lots of great capabilities and have built a nice business helping other businesses with their online presence.

If you're providing a service that's project based, where you're doing work one time and getting paid one time, there's always the opportunity to think about how can you deploy those opportunities, those resources in a way that will yield recurring revenue.

We had a really great conversation about leveraging his effort, about selecting target markets that you can scale and which direction Victor could potentially go in.

Links:

Show Notes: MoreCheeseLessWhiskers.com/072 Book: MoreCheeseLessWhiskers.com ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast and today we're talking with Victor Thomas.

Victor owns a web development firm in San Francisco. They have lots of great capabilities and have built a nice business helping other businesses with their online presence.

If you're providing a service that’s project based, where you're doing work one time and getting paid one time, there's always the opportunity to think about how can you deploy those opportunities, those resources in a way that will yield recurring revenue.

We had a really great conversation about leveraging his effort, about selecting target markets that you can scale and which direction Victor could potentially go in.

Links:

Show Notes: MoreCheeseLessWhiskers.com/072
Book: MoreCheeseLessWhiskers.com
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Shane Melanson, a commercial real estate agent from Calgary, Albert, Canada.

Shane and I went through a little process here today to hone in on his specific target audience and outlined a whole plan to position him as the 'mayor' of that category in Calgary.

You're really going to enjoy this episode. I always love to talk about real estate, and there are so many parallels between the commercial side of real estate and all the residential things we have going on. You'll see that happen here as we make those comparisons and end up with a really good action plan that Shane will be able to put into place.

Links:

Show Notes: MoreCheeseLessWhiskers.com/071 ProfitActivatorScore.com GoGoAgent.com GoGoClients.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Shane Melanson, a commercial real estate agent from Calgary, Albert, Canada.

Shane and I went through a little process here today to hone in on his specific target audience and outlined a whole plan to position him as the ‘mayor’ of that category in Calgary.

You're really going to enjoy this episode. I always love to talk about real estate, and there are so many parallels between the commercial side of real estate and all the residential things we have going on. You’ll see that happen here as we make those comparisons and end up with a really good action plan that Shane will be able to put into place.

Links:

Show Notes: MoreCheeseLessWhiskers.com/071
ProfitActivatorScore.com
GoGoAgent.com
GoGoClients.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers Podcast and boy, have we got a podcast for you today!

I'm talking with Noah Rosenfarb and Aaron Lee who run a company that helps franchisors and franchisees with their local digital marketing. These guys are phenomenal. I love the approach they have in putting so much thought into the things they're doing, and of course, my favorite things too, hatching evil schemes and franchising. You know, the ultimate level of syndication, is a franchise.

This conversation went by so fast, but there are so many great lessons in this, episode especially if you're in a business that helps other businesses succeed.

Links:

If you want to join me in December to hatch some evil schemes for your business, just email me [email protected] and put 'Orlando' in the subject and I'll get you all the details. Show Notes: MoreCheeseLessWhiskers.com/070 ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers Podcast and boy, have we got a podcast for you today!

I'm talking with Noah Rosenfarb and Aaron Lee who run a company that helps franchisors and franchisees with their local digital marketing. These guys are phenomenal. I love the approach they have in putting so much thought into the things they're doing, and of course, my favorite things too, hatching evil schemes and franchising. You know, the ultimate level of syndication, is a franchise.

This conversation went by so fast, but there are so many great lessons in this, episode especially if you're in a business that helps other businesses succeed.

Links:

If you want to join me in December to hatch some evil schemes for your business, just email me [email protected] and put 'Orlando' in the subject and I'll get you all the details. 
Show Notes: MoreCheeseLessWhiskers.com/070
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers podcast. Today we have an exciting episode with Justin Brooke. Justin is a monster in the online media and ad buying world. He has a wonderful training program at AdSkills.com where he trains people in not just Facebook ads, but buying all kinds of media ads. Everything from getting leads, to making initial sales, he's the guy.

We had a really great conversation about, what does he do with that now? Where does it go? What's the biggest opportunity? We focused on the wonderful opportunity of not just sharing the skills of how to do something, or teaching people how to do something, but really leveling up and talking about the result. How can we package a result rather than just the knowledge to getting that result?

We had a really great discussion, and it's interesting that Justin shared in the conversation, he was thinking along that same line that very day. We had a lot of fun hatching some evil schemes here, and you're going to enjoy this episode.

Links:

Show Notes: MoreCheeseLessWhiskers.com/069 ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...