More Cheese Less Whiskers

Today our guest is David Igono. Now, I don't know if you've noticed, but there are a lot of podcasts in the world right now! It seems like podcasts are becoming the hip, cool thing and David has a great concept for a podcast specializing in college golf. 

Just like anything you create, you have to have an understanding of why your podcast exists. What is its purpose? For me, I’ve always found a podcast is not about generating leads, but it's more about converting leads. A podcast is more of a Profit Activator 3 vehicle, for educating and motivating people toward an outcome.

It's a very noisy market right now so you still need to be able to do some lead generation. You're not going to be able to just put up your podcast and hope that people find it, but the good news is that you can be very specialized in the show you create, and that creates lots of opportunities for you.

Once you get clear on who you want to be a hero to, then you really get an opportunity to be a market maker. This is something David and I spend a lot of our conversation figuring out today.

You're really going to enjoy this episode, especially if you've been considering or if you have a podcast that you're trying to figure out its place in the world.

Show Links:
Show Transcript
ProfitActivatorScore.com

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Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Every once in awhile I get to talk about one of my favorite things.

I have two big loves in the world. It's marketing, of course, and it's applying that marketing to real estate, because that's how I started out my business. That's how I learned a lot of the marketing things that we talk about today and where I developed a lot of the principles that became the 8-Profit Activator.

Today we're talking with Thomas March, a real estate agent from California. We had a great conversation. I'd love to apply the 8-Profit Activators to real estate. I think you're going to enjoy this as there are a lot of transferrable lessons because real estate is such a relatable business. Everybody's had a real estate experience. It translates well into other businesses.

Show Links:Show TranscriptGoGoAgent.comProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Every once in awhile I get to talk about one of my favorite things.

I have two big loves in the world. It's marketing, of course, and it's applying that marketing to real estate, because that's how I started out my business. That's how I learned a lot of the marketing things that we talk about today and where I developed a lot of the principles that became the 8-Profit Activator.

Today we're talking with Thomas March, a real estate agent from California. We had a great conversation. I'd love to apply the 8-Profit Activators to real estate. I think you're going to enjoy this as there are a lot of transferrable lessons because real estate is such a relatable business. Everybody's had a real estate experience. It translates well into other businesses.

Show Links:
Show Transcript
GoGoAgent.com
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the 52nd episode of the morecheeselesswhiskers.com podcast. One year ago today we launched the More Cheese, Less Whiskers podcast. Can you believe it's been a year already? Today I've got a real treat for you. As it's our birthday episode, I wanted to do something special and I have just the thing.

A few months ago, I was driving home from St. Petersburg to Orlando and I got a text from my friend Frank Kern. Frank was working with one of his clients on a nine word email campaign and had questions about some of the follow-up steps. What to do after the emails sent. So I said, "I'm stuck in traffic, let's hop on my conference line, we can talk it out and hatch some evil schemes" as we often do. I want to give you a behind the scenes look at how this kind of conversation actually happens. The conversations we have in real life. We'll maybe do this once a month, certainly when we're together in person we'll have conversations like this for days (when we're not joking around, making fun of things and watching silly movies). This is instructive though, because you'll see exactly how we think about the follow-up to the nine word email.

So, enjoy this behind the scenes episode and for our 52nd episode you can do a couple of things. Go to iTunes.com, subscribe to the podcast if you're not already subscribed, and while you're there leave us a review and a rating. That will help a lot to get the word out. Also, tell your friends. Just send a quick email and say, "Hey, do you listen to the More Cheese, Less Whiskers podcast? Check out this episode", and see where the conversation goes. Let's keep spreading the word all over the world.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the 52nd episode of the morecheeselesswhiskers.com podcast. One year ago today we launched the More Cheese, Less Whiskers podcast. Can you believe it’s been a year already? Today I’ve got a real treat for you. As it’s our birthday episode, I wanted to do something special and I have just the thing.

A few months ago, I was driving home from St. Petersburg to Orlando and I got a text from my friend Frank Kern. Frank was working with one of his clients on a nine word email campaign and had questions about some of the follow-up steps. What to do after the emails sent. So I said, “I’m stuck in traffic, let’s hop on my conference line, we can talk it out and hatch some evil schemes” as we often do. I want to give you a behind the scenes look at how this kind of conversation actually happens. The conversations we have in real life. We’ll maybe do this once a month, certainly when we’re together in person we’ll have conversations like this for days (when we’re not joking around, making fun of things and watching silly movies). This is instructive though, because you’ll see exactly how we think about the follow-up to the nine word email.

So, enjoy this behind the scenes episode and for our 52nd episode you can do a couple of things. Go to iTunes.com, subscribe to the podcast if you’re not already subscribed, and while you’re there leave us a review and a rating. That will help a lot to get the word out. Also, tell your friends. Just send a quick email and say, “Hey, do you listen to the More Cheese, Less Whiskers podcast? Check out this episode”, and see where the conversation goes. Let’s keep spreading the word all over the world.

Show Links:
Show Transcript
ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we have a great conversation with Amar Ghose. Amar and some of his partners run software as a service for maid companies called ZenMaid.com.

We talked about a lot in this episode. It's very fractal in that we jump around talking about each of the Profit Activators and how there are specific things to focus on in the During Unit including how people use your service and what the dream come true experience is that you provide so you can highlight that in the Before Unit.

We also got to talk about some great example of separating the compelling elements of Profit Activator two from the convincing education of Profit Activator three. In Profit Activator two, we want to focus on only the job of getting people to raise their hand. We want to start a dialog. We want to turn invisible prospects into visible prospects.

I think you're going to find all this very helpful if you have any kind of an ongoing membership service, so tune in!

Show Links:Show TranscriptGoGoClients.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we have a great conversation with Amar Ghose. Amar and some of his partners run software as a service for maid companies called ZenMaid.com.

We talked about a lot in this episode. It's very fractal in that we jump around talking about each of the Profit Activators and how there are specific things to focus on in the During Unit including how people use your service and what the dream come true experience is that you provide so you can highlight that in the Before Unit.

We also got to talk about some great example of separating the compelling elements of Profit Activator two from the convincing education of Profit Activator three. In Profit Activator two, we want to focus on only the job of getting people to raise their hand. We want to start a dialog. We want to turn invisible prospects into visible prospects.

I think you're going to find all this very helpful if you have any kind of an ongoing membership service, so tune in!

Show Links:
Show Transcript
GoGoClients.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers Podcast Today we are talking with Ashe Higgs from Tempe, Arizona.

Ashe runs a martial arts program called I Liq Chuan and as you listen to this episode, you'll see the underlying structure, the puzzle that we're trying to solve is essentially, he has a location where he serves members through classes and private lessons, so how can we best fill that capacity.

That's the mechanics, the logistics of what actually happens and you can overlay everything that we talk about to any business that follows that model. It could just as easily be a fitness studio, an after school tutoring program, a tennis or golf instructor or anything where the model is that you find people, you bring them into your environment, you let them experience what you have to offer, and they join to stay as a member and continue to use those services.

It's important you understand the underlying limitations, constraints or goals for what we're looking at here. It's often the case when we start out to want to focus on the ad or what can we do to generate leads. You'll see today that the path to Profit Activator 2 often goes through Profit Activator 5, understanding exactly what it is that you do to create that world-class experience, that dream come true for people, and Profit Activator 1 of who is that an ideal fit for.

Once you understand those two things then we can get to work on the rest of the before unit activator.

I think you're really going to enjoy this episode no matter what business you're in.

Show Links:Show TranscriptProfit Activator Score

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers Podcast Today we are talking with Ashe Higgs from Tempe, Arizona.

Ashe runs a martial arts program called I Liq Chuan and as you listen to this episode, you'll see the underlying structure, the puzzle that we're trying to solve is essentially, he has a location where he serves members through classes and private lessons, so how can we best fill that capacity.

That’s the mechanics, the logistics of what actually happens and you can overlay everything that we talk about to any business that follows that model. It could just as easily be a fitness studio, an after school tutoring program, a tennis or golf instructor or anything where the model is that you find people, you bring them into your environment, you let them experience what you have to offer, and they join to stay as a member and continue to use those services.

It's important you understand the underlying limitations, constraints or goals for what we're looking at here. It's often the case when we start out to want to focus on the ad or what can we do to generate leads. You’ll see today that the path to Profit Activator 2 often goes through Profit Activator 5, understanding exactly what it is that you do to create that world-class experience, that dream come true for people, and Profit Activator 1 of who is that an ideal fit for.

Once you understand those two things then we can get to work on the rest of the before unit activator.

I think you're really going to enjoy this episode no matter what business you're in.

Show Links:
Show Transcript
Profit Activator Score

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we have an international caller from Switzerland, Roman Bourquin, and we're going to really focus our time getting deep into Profit Activator number one.

This is the most important Profit Activator. Really selecting who your target audience is, really getting to understand what it is that they're going through, what it is that they need and are looking for, helps identify the intersection of what they really need and what you can offer.

What is the dream come true scenario that you can provide for that audience before we ever get to think about Profit Activator 2, how to get them to raise their hand.

I think you're going to really get a lot out of listening to the wheels turning and how we can dig into understanding what an audience really wants, where they are, how to structure the way that we look at it.

Show Links:Show TranscriptEmailMastery.com book Breakthrough DNA book 90-Minute Books

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...