More Cheese Less Whiskers

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we have an international caller from Switzerland, Roman Bourquin, and we're going to really focus our time getting deep into Profit Activator number one.

This is the most important Profit Activator. Really selecting who your target audience is, really getting to understand what it is that they're going through, what it is that they need and are looking for, helps identify the intersection of what they really need and what you can offer.

What is the dream come true scenario that you can provide for that audience before we ever get to think about Profit Activator 2, how to get them to raise their hand.

I think you're going to really get a lot out of listening to the wheels turning and how we can dig into understanding what an audience really wants, where they are, how to structure the way that we look at it.

Show Links:
Show Transcript
EmailMastery.com book
Breakthrough DNA book
90-Minute Books

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today we have a treat. We're talking with Taki Moore. For those of you who don't know him yet, Taki is a coach who coaches, coaches, helping them build million dollar coaching practices.

He's one of my favorite people to brainstorm with because Taki like me is a 10 quick start on the Kolbe measure, and he implements like crazy. We'll hatch an evil scheme, he'll implement it immediately and come back and share the results.

We were messaging last night. He was asking about what strategies we could use with chatbots. It was a great thread and I thought that's a great idea for a MoreCheeseLessWhiskers episode.

So in this call we talk about the role of chatbots in our Profit Activator 3 lead conversion system. I think this is going to be a really great way for you to set a context if you're going to go into using bots and automations to help convert leads.

Show Links:Show TranscriptEmailMastery.com book Join the Email Mastery Group: Email Me

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today we have a treat. We're talking with Taki Moore. For those of you who don't know him yet, Taki is a coach who coaches, coaches, helping them build million dollar coaching practices.

He’s one of my favorite people to brainstorm with because Taki like me is a 10 quick start on the Kolbe measure, and he implements like crazy. We'll hatch an evil scheme, he'll implement it immediately and come back and share the results.

We were messaging last night. He was asking about what strategies we could use with chatbots. It was a great thread and I thought that's a great idea for a MoreCheeseLessWhiskers episode.

So in this call we talk about the role of chatbots in our Profit Activator 3 lead conversion system. I think this is going to be a really great way for you to set a context if you're going to go into using bots and automations to help convert leads.

Show Links:
Show Transcript
EmailMastery.com book
Join the Email Mastery Group: Email Me

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today I'm talking with Todd Herman. Todd is the creator of the 90-Day Year and, if you've been paying attention over the last couple of years you'll have seen this idea getting a lot of traction.

He has a very mature business and a great launch-based model. We talk about how to really capitalize on the biggest asset he has, which turns out to be his list of all the people who, in Profit Activator 3, have responded and raised their hand as being interested in the idea of a 90-Day Year.

His biggest opportunity is to really expand the way he leverages that asset and help those people take the next step.

We focused a lot of our time this episode, really going deep in that concept. This is an episode you're really going to enjoy.

Show Links:Show TranscriptEmailMastery.com book Join the Email Mastery Group: Email Me

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today I'm talking with Todd Herman. Todd is the creator of the 90-Day Year and, if you’ve been paying attention over the last couple of years you'll have seen this idea getting a lot of traction.

He has a very mature business and a great launch-based model. We talk about how to really capitalize on the biggest asset he has, which turns out to be his list of all the people who, in Profit Activator 3, have responded and raised their hand as being interested in the idea of a 90-Day Year.

His biggest opportunity is to really expand the way he leverages that asset and help those people take the next step.

We focused a lot of our time this episode, really going deep in that concept. This is an episode you’re really going to enjoy.

Show Links:
Show Transcript
EmailMastery.com book
Join the Email Mastery Group: Email Me

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

In today's call I'm talking to Eoin Everard, a physiotherapist from Kilkenny, Ireland.

He's such an enthusiastic lover marketing. He's been following the I Love Marketing podcast since 2012 and is really doing some great things in marketing his physiotherapy practice.

And we had a great discussion about all of the elements of his before, during and after units and one of the really interesting themes of the whole conversation was the idea of thinking bigger than being just a solopreneur.

If you're going to scale your business, you have to get to a point where you can see your business providing results and value beyond your need to be involved delivering that value. You have to be able to create a system; a process and procedure that can, in the before unit; find people who want to get the result you're able to deliver, in the during unit, deliver those result consistently, predictably and profitably, and then in the after unit, nurture relationships so everyone you know, knows you provide these kind of services and are enthusiastic to introduce you to the people they meet who could use your services as well.

This is a great conversation that covers all those points from a strategic standpoint.

You're going to get a lot out of it.

Show Links:Show Transcript ProfitActivatorScore.com Breakthrough Blueprint London: Email Me

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

In today’s call I’m talking to Eoin Everard, a physiotherapist from Kilkenny, Ireland.

He's such an enthusiastic lover marketing. He's been following the I Love Marketing podcast since 2012 and is really doing some great things in marketing his physiotherapy practice.

And we had a great discussion about all of the elements of his before, during and after units and one of the really interesting themes of the whole conversation was the idea of thinking bigger than being just a solopreneur.

If you're going to scale your business, you have to get to a point where you can see your business providing results and value beyond your need to be involved delivering that value. You have to be able to create a system; a process and procedure that can, in the before unit; find people who want to get the result you're able to deliver, in the during unit, deliver those result consistently, predictably and profitably, and then in the after unit, nurture relationships so everyone you know, knows you provide these kind of services and are enthusiastic to introduce you to the people they meet who could use your services as well.

This is a great conversation that covers all those points from a strategic standpoint.

You're going to get a lot out of it.

Show Links:
Show Transcript
ProfitActivatorScore.com
Breakthrough Blueprint London: Email Me

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today we have a really great conversation with Derrik Hubbard, a financial advisor in California.

He has a really successful system he's been using to mail an invitation to the 'right people', a specific group of people in the area around the location where he runs a Social Security workshop.

It's a great example of the vending machine I've described in the last few shows. He has people to come to the workshop and from there they meet with him for a strategy session and becoming clients.

It's a system that works, and over the hour of the show we ran through the whole process of exactly how it works over his 30 day cycle.

Picking the list, mailing the postcards, holding the event. Within 30 days, he has a number of people in his office and now he's able to work with them in a relationship that's going to yield a great return over the course of several years for him, and helps the people maximize what they're doing in their retirement.

We spent a lot of the time talking about how to maximize that process and how to lower the threshold on the front end. Instead of offering a workshop straight away, offering a book (a lower barrier to entry) and then extending the relationship we have with people to bond, and over a longer period of time, continue to offer 'cookies' to them like the workshop.

This is a really great episode to understand how each of the four Profit Activators in the before unit work together and how we can maximize them.

You're going to enjoy this one.

Show Links:Show Transcript ProfitActivatorScore.com 90MinuteBooks.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today we have a really great conversation with Derrik Hubbard, a financial advisor in California.

He has a really successful system he's been using to mail an invitation to the ‘right people’, a specific group of people in the area around the location where he runs a Social Security workshop.

It’s a great example of the vending machine I’ve described in the last few shows. He has people to come to the workshop and from there they meet with him for a strategy session and becoming clients.

It’s a system that works, and over the hour of the show we ran through the whole process of exactly how it works over his 30 day cycle.

Picking the list, mailing the postcards, holding the event. Within 30 days, he has a number of people in his office and now he's able to work with them in a relationship that's going to yield a great return over the course of several years for him, and helps the people maximize what they're doing in their retirement.

We spent a lot of the time talking about how to maximize that process and how to lower the threshold on the front end. Instead of offering a workshop straight away, offering a book (a lower barrier to entry) and then extending the relationship we have with people to bond, and over a longer period of time, continue to offer ‘cookies’ to them like the workshop.

This is a really great episode to understand how each of the four Profit Activators in the before unit work together and how we can maximize them.

You're going to enjoy this one.

Show Links:
Show Transcript
ProfitActivatorScore.com
90MinuteBooks.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers podcast.

Today, we have a great conversation with Jeffrey Higgins, a real estate agent from outside of Detroit, about the future of real estate.

Jeffrey is someone who's been in the real estate business for 25 years, mainly in a commercial capacity working with retail shopping malls, and I don't know if you've noticed, but the prospects for the shopping mall as a concept are getting less and less exciting.

Jeffrey, taking a long-term view and looking to the future, has decided it makes more sense to transition into residential real estate.

Rather than just talk about the specifics of how to get more real estate leads, because I've cracked all of those codes and have endless podcasts and information about how to do that, we really focused on the higher-level conversation. What is it going to take to be in a sustainable real estate business in the next 25 years and really build a foundation that can not only survive, but get ahead of and thrive in this changing environment.

We focused on two things that are key to this, but I'm going to let you discover through the podcast here.

Take a listen…

Show Links: GoGoAgent.com ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...