More Cheese Less Whiskers

Selecting a single target market is a key principal to the 8-Profit Activators as fear of missing out makes most people try to target as many people as possible. Selecting the right group can make all the difference as your message resonates with those people. It gives you someone to focus on as you create points of engagement. It is both an art and science though, and it’s good to remember that being too specific could be costing opportunity too.

Today we're talking with Brad Lazarus. I met Brad more than five years ago when he was one of the people at the very first Breakthrough Blueprint event I did in London.

Today Brad owns a property investment company in the UK and we had a

really great discussion about Real Estate, and the psychology behind what's going on in the minds of people who have a problem and need to sell a house. Specifically investors, or those who own investment properties which is Brad’s target market.

You'll notice in this conversation we started out going into a very specific target audience, crafting a solution specifically for those people. But then, when we took a minute to back up and look at the higher level, macro view of the business to see what's actually going on, where the transaction is taking place, and what Brad's role in that transaction is, we came upon a really elegant and much broader opportunity for what he's doing.

Sometimes taking a moment to look one ring out, a level up from the micro focus of the specific problem you're trying to solve, can reveal an even bigger opportunity, and create an opportunity for even more people.

I think you'll really enjoy this episode. It seemed to go by really fast.

Links:

BreakthroughDNA.com/Live
GoliathPropertySolutions.com

Want to be a guest on the show?  Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome back to the More Cheese Less Whiskers podcast. Today we have a great episode as I talk with Bill Bloom.

Bill is a financial advisor who also happens to be a yachter. He's written a book called The Yachter's Guide to Early Retirement. It's very exciting because he's figured out now a way to get people to raise their hand. He has the perfect Profit Activator 2 asset to make invisible prospects, visible. Something that gets people to raise their hands.

We picked up the conversation talking about the next stage. Now he's done that, what does he need to do for Profit Activator 3. How can we maximize the relationship with the people who have raised their hand?

We need to connect with them to find out who are the five star prospects within that group. We need to figure out the best way we can help these people and how to best articulate the offers we'll use in Profit Activator 4 to deliver them to the During unit, creating a dream come true experience.

We spent the whole hour talking about this one conversion process, moving people from raising their hand, to taking action.

It's going to be a nice deep dive for you on converting leads. If that's the situation that you're in, I think you're really going to enjoy it.

Links:

EmailMastery.com

90MinuteBooks.com

Welcome back to the More Cheese Less Whiskers podcast. Today we have a great episode as I talk with Bill Bloom. 

Bill is a financial advisor who also happens to be a yachter. He’s written a book called The Yachter's Guide to Early Retirement. It’s very exciting because he's figured out now a way to get people to raise their hand. He has the perfect Profit Activator 2 asset to make invisible prospects, visible. Something that gets people to raise their hands.

We picked up the conversation talking about the next stage. Now he's done that, what does he need to do for Profit Activator 3. How can we maximize the relationship with the people who have raised their hand? 

We need to connect with them to find out who are the five star prospects within that group. We need to figure out the best way we can help these people and how to best articulate the offers we'll use in Profit Activator 4 to deliver them to the During unit, creating a dream come true experience.

We spent the whole hour talking about this one conversion process, moving people from raising their hand, to taking action.

It's going to be a nice deep dive for you on converting leads. If that's the situation that you're in, I think you're really going to enjoy it.

Links:

EmailMastery.com

90MinuteBooks.com

Welcome to the morecheeselesswhiskers.com podcast. My name is Dean Jackson and today we're talking with Kurt Nielsen, a Mortgage Broker in Clackamas, Oregon, near Portland. Kurt's been in business for several years. He works with his wife who's a real estate agent, and we've been working together for many years.

Real Estate is one of my favorite things to talk about. I have so much experience in the real estate world, it's the perfect way to illustrate the More Cheese Less Whiskers principles we talk about and demonstrate how the 8 Profit Activators, the before, during, and after units all work together.

There are so many specific implementations of the 8 Profit Activators in the real estate and mortgage industry and today we're going to work across them all, from identifying a target audience all the way through to converting those people into clients.

Links:cl

GoGoAgent.com GoGoClients.com EmailMastery.com 90MinuteBooks.com

Welcome to the morecheeselesswhiskers.com podcast. My name is Dean Jackson and today we're talking with Kurt Nielsen, a Mortgage Broker in Clackamas, Oregon, near Portland. Kurt's been in business for several years. He works with his wife who's a real estate agent, and we've been working together for many years.

Real Estate is one of my favorite things to talk about. I have so much experience in the real estate world, it's the perfect way to illustrate the More Cheese Less Whiskers principles we talk about and demonstrate how the 8 Profit Activators, the before, during, and after units all work together.

There are so many specific implementations of the 8 Profit Activators in the real estate and mortgage industry and today we're going to work across them all, from identifying a target audience all the way through to converting those people into clients.

Links:cl

GoGoAgent.com
GoGoClients.com

EmailMastery.com
90MinuteBooks.com

You are in for a treat as I'm talking to one of my favorite people in the world. I've been having this specific conversation with Robin Estevez for a number of years because I'm fascinated by the opportunities in the grocery business and today you get to listen in.

Robin and his family own a chain of 10 grocery stores in the New York, New Jersey area and he's grown up in the grocery business his entire life. He has a passion to server the local community and he's very interested in treating their neighbors like neighbors.

We've had some amazing conversations about overlaying the 8-Profit Activators, and specifically, all the opportunity in the after unit on top of an existing grocery business like this.

You'll notice we spent the entire hour just talking about the possibilities in the after unit. All the metrics that we talked about, the kind of meta approach to looking at the big picture of the after unit, looking how high is high, and all this is all transferable for you.

I think you're going to find this a fascinating real conversation about what's possible when you take an advocacy approach to your relationship with your after unit and the people that know you, like you and trust you.

Links:

ProfitActivatorScore.com

Be A Guest

You are in for a treat as I’m talking to one of my favorite people in the world. I've been having this specific conversation with Robin Estevez for a number of years because I'm fascinated by the opportunities in the grocery business and today you get to listen in.

Robin and his family own a chain of 10 grocery stores in the New York, New Jersey area and he's grown up in the grocery business his entire life. He has a passion to server the local community and he’s very interested in treating their neighbors like neighbors.

We've had some amazing conversations about overlaying the 8-Profit Activators, and specifically, all the opportunity in the after unit on top of an existing grocery business like this.

You'll notice we spent the entire hour just talking about the possibilities in the after unit. All the metrics that we talked about, the kind of meta approach to looking at the big picture of the after unit, looking how high is high, and all this is all transferable for you.

I think you're going to find this a fascinating real conversation about what’s possible when you take an advocacy approach to your relationship with your after unit and the people that know you, like you and trust you.

Links:

ProfitActivatorScore.com

Be A Guest

Welcome to the More Cheese, Less Whiskers podcast. Today we have another great show as I talk with Paul Kang from all the way around the globe in Korea where he's in charge of marketing and helping to grow the international school in Busan.

What's really interesting in this episode, is going through the process of identifying where the opportunity is. What will 'make the boat go faster'. Paul's school is specifically for people being relocated or coming to Korea for a short period of time, maybe a couple of years, who want to educate their kids in an international school. These are truly invisible prospects, and the real opportunity lies in identifying those people ahead of time.

We get right down to defining how the before unit might apply here and put ourselves in the mind of a person who has just discovered they're going to Korea. What would they do?

I suggested one of the first things anyone with children (our target audience) would do is to start searching 'Korean international school'… so we hatched a great evil scheme to be the best result for people searching those words. They're not familiar with Korea, they don't know what's going on, they don't know what to do. They want the best for their kids and they're searching their options.

We talked a lot about not convincing people, but using the power of what they're already searching for to compel them to raise their hand and identify themselves. Understanding the job-of-work at this stage, Profit Activator #2, is to make invisible prospects visible. Educating and motivating them to take action comes next.

You're really going to enjoy this episode, especially if you are dealing with invisible prospects.

Links

ProfitActivatorScore.com EmailMastery.com90MinuteBooks.com

Busan International School

Welcome to the More Cheese, Less Whiskers podcast. Today we have another great show as I talk with Paul Kang from all the way around the globe in Korea where he’s in charge of marketing and helping to grow the international school in Busan.

What’s really interesting in this episode, is going through the process of identifying where the opportunity is. What will ‘make the boat go faster’. Paul’s school is specifically for people being relocated or coming to Korea for a short period of time, maybe a couple of years, who want to educate their kids in an international school. These are truly invisible prospects, and the real opportunity lies in identifying those people ahead of time.

We get right down to defining how the before unit might apply here and put ourselves in the mind of a person who has just discovered they're going to Korea. What would they do?

I suggested one of the first things anyone with children (our target audience) would do is to start searching 'Korean international school'… so we hatched a great evil scheme to be the best result for people searching those words. They're not familiar with Korea, they don't know what's going on, they don't know what to do. They want the best for their kids and they're searching their options.

We talked a lot about not convincing people, but using the power of what they're already searching for to compel them to raise their hand and identify themselves. Understanding the job-of-work at this stage, Profit Activator #2, is to make invisible prospects visible. Educating and motivating them to take action comes next.

You're really going to enjoy this episode, especially if you are dealing with invisible prospects.

Links

ProfitActivatorScore.com
EmailMastery.com
90MinuteBooks.com

Busan International School

Hello and welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson, and today we revisit an old friend from our BreakthroughDNA program, Tom Halliburton.

Tom's in Edinburgh, Scotland, and he works with restaurant owners to help them increase their business. We had a great discussion about birthday programs and the psychology you have to get restaurant owners to buy into as you move them away from the typical marketing approaches to the far more effective thought of being compelling rather than convincing. Essentially the whole idea of More Cheese, Less Whiskers.

I've had a lot of experience experimenting with different offers around birthdays in restaurants, so I shared many of these stories and the psychology behind them with Tom and we had a really great game plan that came together throughout the call.

So enjoy this episode and if you know any restaurant owners, encourage them to listen to this episode so they can experience some of the great results too.

Links:

ProfitActivatorScore.com BreakthroughDNA.com

Transcript & Shownotes