More Cheese Less Whiskers

Hello and welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson, and today we revisit an old friend from our BreakthroughDNA program, Tom Halliburton.

Tom's in Edinburgh, Scotland, and he works with restaurant owners to help them increase their business. We had a great discussion about birthday programs and the psychology you have to get restaurant owners to buy into as you move them away from the typical marketing approaches to the far more effective thought of being compelling rather than convincing. Essentially the whole idea of More Cheese, Less Whiskers.

I've had a lot of experience experimenting with different offers around birthdays in restaurants, so I shared many of these stories and the psychology behind them with Tom and we had a really great game plan that came together throughout the call.

So enjoy this episode and if you know any restaurant owners, encourage them to listen to this episode so they can experience some of the great results too.

Links:

ProfitActivatorScore.com
BreakthroughDNA.com

Transcript & Shownotes

Welcome to the MoreCheeseLessWhiskers podcast. My name is Dean Jackson. Today we have a very interesting episode. It's the first time we've had two guests on the show.

Andres Aras and Ronin Wu are two married guys who help 'nice guys' meet, date and potentially marry by developing quality relationships. They take a slightly different approach and help the guys develop skills, becoming the kind of guy the women they are looking to attract want to meet.

So far they've been focusing on boot camps to help people learn their approach but today we talked a lot about how to really focus on getting the result for people. Potentially creating something that could be 10 times more valuable to both them and their clients.

I think you're going to learn a lot from this episode about really focusing on your ability to get results and letting the marketing be driven from that.

Enjoy this episode.

Links: EmailMastery.com ProfitActivatorScore.com BreakthroughDNA.com

Welcome to the MoreCheeseLessWhiskers podcast. My name is Dean Jackson. Today we have a very interesting episode. It’s the first time we've had two guests on the show.

Andres Aras and Ronin Wu are two married guys who help ‘nice guys’ meet, date and potentially marry by developing quality relationships. They take a slightly different approach and help the guys develop skills, becoming the kind of guy the women they are looking to attract want to meet.

So far they've been focusing on boot camps to help people learn their approach but today we talked a lot about how to really focus on getting the result for people. Potentially creating something that could be 10 times more valuable to both them and their clients.

I think you're going to learn a lot from this episode about really focusing on your ability to get results and letting the marketing be driven from that.

Enjoy this episode.

Links:
EmailMastery.com
ProfitActivatorScore.com
BreakthroughDNA.com

Welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson, and oh boy, are you in for a treat today because I'm talking to my friend, Jimmy Harding, the Ragin' Cajun.

I've known Jimmy for several years now. He came to the first I Love Marketing conference, then to a Breakthrough Blueprint event and he really took to this idea of results in advance.

He took the question, "What would you do if you only got paid when your client gets a result?" to heart and built his whole organization around being able to make that offer. Understanding that sometimes it's less expensive to get the result for your client than it is to convince them to give you money to get the result.

We had a great conversation, and you're really going to learn a lot from the mindset of "What would you do if you only got paid when your client gets a result?".

Links:

90MinuteBooks.com ProfitActivatorScore.com BreakthroughDNA.com

Welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson, and oh boy, are you in for a treat today because I'm talking to my friend, Jimmy Harding, the Ragin' Cajun.

I've known Jimmy for several years now. He came to the first I Love Marketing conference, then to a Breakthrough Blueprint event and he really took to this idea of results in advance.

He took the question, "What would you do if you only got paid when your client gets a result?" to heart and built his whole organization around being able to make that offer. Understanding that sometimes it's less expensive to get the result for your client than it is to convince them to give you money to get the result.

We had a great conversation, and you're really going to learn a lot from the mindset of "What would you do if you only got paid when your client gets a result?".

Links:

90MinuteBooks.com
ProfitActivatorScore.com
BreakthroughDNA.com

Welcome to the More Cheese Less Whiskers podcast.

Today, we have a really great episode for you. I talked with Michelle Ciavola who has, what for a lot of people might be a dream job. She is the Marketing Director for a thriving and growing dental practice just outside of Atlanta.

She has some great things going on and we talked about a broad range of 'evil schemes' on this episode. We got to look at overlaying the 8-Profit Activators, the before, during and after unit, with the metrics she tracks driving each of those units. There's so much opportunity when you have something already in motion, something that's working. When you add a nice after unit to draw from, the opportunities multiply even further.

It all starts with knowledge.

When you overlay metrics on top of what you're already doing, the opportunities to accelerate your business, no matter what your business is, are universally present in the 8-Profit Activators. They're there whether you're acknowledging, or measuring, or tracking already and overlaying them on what happened in the last 12 months can direct you in the future.

I think you're really going to enjoy this episode. There is something for everyone as we cover it all, before unit strategies, during unit strategies, and after unit strategies.

Links:

www.ProfitActivatorScore.com

www.LakeOconeeDental.com

Welcome to the More Cheese Less Whiskers podcast.

Today, we have a really great episode for you. I talked with Michelle Ciavola who has, what for a lot of people might be a dream job. She is the Marketing Director for a thriving and growing dental practice just outside of Atlanta.

She has some great things going on and we talked about a broad range of ‘evil schemes’ on this episode. We got to look at overlaying the 8-Profit Activators, the before, during and after unit, with the metrics she tracks driving  each of those units. There's so much opportunity when you have something already in motion, something that's working. When you add a nice after unit to draw from, the opportunities multiply even further.

It all starts with knowledge.

When you overlay metrics on top of what you're already doing, the opportunities to accelerate your business, no matter what your business is, are universally present in the 8-Profit Activators. They're there whether you're acknowledging, or measuring, or tracking already and overlaying them on what happened in the last 12 months can direct you in the future.

I think you're really going to enjoy this episode.  There is something for everyone as we cover it all, before unit strategies, during unit strategies, and after unit strategies.

Links:

www.ProfitActivatorScore.com

www.LakeOconeeDental.com

Hello and welcome to the More Cheese Less Whiskers podcast. Today I'm talking to Aaron Hinde. He has built a pretty amazing company.

I often talk about the idea of profit activator one, selecting a single target market, and one of the examples I talk about in the BreakthroughDNA book is a company that does bottle photography at a website called weshootbottles.com. They also have a sister website where they shoot cans, called weshootcans.com. I always thought it's an interesting way to segment your market and Aaron and his company have done exactly that. They've taken the beverage category and created specialize beverages.

They started with a drink called GolfAid and now have FitAid, PartyAid. In fact whatever your beverage need for 'aid' is, they've got a specific drink for you and have built a really big organization doing it.

I remember when Arron was just getting started and had all these opportunities. After talking with some of us at a 25K meeting, his first job was to focus on one of the beverages, to go all the way and build the foundation of one strong product line. From that, they've been able to expand across multiple single target markets. Remember, it's 'Select ONE target market (at a time)'.

We had a great conversation, a great time to catch up and hatch new evil schemes for them. There is nothing but big things happening in their beverage world.

I've you've ever been concerned about narrowing your focus, I think you'll really enjoy this episode.

Links: BreakthroughDNA.com/live ProfitActivatorScore.com EmailMastery.com 90MinuteBooks.com

LifeAidbevco.com

Hello and welcome to the More Cheese Less Whiskers podcast. Today I'm talking to Aaron Hinde. He has built a pretty amazing company.

I often talk about the idea of profit activator one, selecting a single target market, and one of the examples I talk about in the BreakthroughDNA book is a company that does bottle photography at a website called weshootbottles.com. They also have a sister website where they shoot cans, called weshootcans.com. I always thought it’s an interesting way to segment your market and Aaron and his company have done exactly that. They’ve taken the beverage category and created specialize beverages.

They started with a drink called GolfAid and now have FitAid, PartyAid. In fact whatever your beverage need for ‘aid’ is, they've got a specific drink for you and have built a really big organization doing it.

I remember when Arron was just getting started and had all these opportunities. After talking with some of us at a 25K meeting, his first job was to focus on one of the beverages, to go all the way and build the foundation of one strong product line. From that, they've been able to expand across multiple single target markets. Remember, it’s ‘Select ONE target market (at a time)’.

We had a great conversation, a great time to catch up and hatch new evil schemes for them. There is nothing but big things happening in their beverage world.

I’ve you’ve ever been concerned about narrowing your focus, I think you'll really enjoy this episode.

Links:
BreakthroughDNA.com/live
ProfitActivatorScore.com
EmailMastery.com
90MinuteBooks.com

LifeAidbevco.com

Welcome to another episode of the More Cheese Less Whiskers Podcast. My name's Dean Jackson and this is a very exciting episode. I think you're in for a treat as you listen in as I talk with Brian Mertins.

Brian has a very unique set of skills that I had never heard of before. He has several products in the nature market including How to Read the Secrets of a Forest and Awaken Your Naturalist Intelligence and Bird Language Blueprint. Both products he developed to help people tune in to nature and started from a passion about bird language and what we can understand from bird calls.

We spent a great amount of time trying to hone in on who his actual audience is, the people he's really speaking with. We Then crafted an email to send to his audience live on the show. Live while we were on the call having the conversation.

I think you're really going to enjoy this exploration of target audiences, their passions, what drives people and their motivators. Especially the ending where we send a live message to his audience with a very specific offer.

Links: BreakthroughDNA.com/live ProfitActivatorScore.com EmailMastery.com 90MinuteBooks.com

Nature-Mentor.com