More Cheese Less Whiskers

Welcome to the More Cheese Less Whiskers podcast, my name is Dean Jackson, and today I have a guest, Malton Schexneider. Malton is in Louisville, Kentucky, and he and a Doctor there have been having tremendous success helping people with chronic back and knee pain and he has some great, great opportunities in his business.

We spent the entire hour talking and we touched on every single profit activator. He already has a winning system that will turn people who are invisible, remember back pain candidates are people that are invisible prospect that we talk about, he has a system that will get them to come to a workshop, bring them into his office, sign them up as patients for treatment and get tremendous success.

We talked about how to multiply the results he's getting in his before unit, and I think you're really going to enjoy and get a lot out of this episode. Especially, if you're dealing with a prospect who is invisible.

More Cheese Less Whiskers

ProfitActivatorScore.com

90-Minute Books

Today we're talking with Chad Lowe. Chad is a tax specialist helping companies that do R&D get tax credits from the federal government. This money that's available to them, but in most cases, they probably don't even know about it.

Listen in as we discuss how to bridge the gap from someone being entitled to something they don't know exists, how to get them to raise their hand so they are engaged in a conversation about it, and then how to present the cookies that will move them into having Chad help them get this money they're entitled to.

All in a way that doesn't convince people in the beginning but compels them to raise their hand so we can conversationally work them through the idea of taking action to get something that they want.

There are lots of applications here. If you're in a situation where there's something you can help someone do where if we take just one step back and only talk about the cheese, the benefit, without talking about the mechanics or the logistics, you'll find it's much easier to get people to raise their hands.

We have some really great evil schemes in this episode, I think you're going to enjoy it.

MoreCheeseLessWhiskers.com EmailMastery.com

Today we're talking with Chad Lowe. Chad is a tax specialist helping companies that do R&D get tax credits from the federal government. This money that's available to them, but in most cases, they probably don't even know about it.

Listen in as we discuss how to bridge the gap from someone being entitled to something they don't know exists, how to get them to raise their hand so they are engaged in a conversation about it, and then how to present the cookies that will move them into having Chad help them get this money they're entitled to.

All in a way that doesn't convince people in the beginning but compels them to raise their hand so we can conversationally work them through the idea of taking action to get something that they want.

There are lots of applications here. If you're in a situation where there's something you can help someone do where if we take just one step back and only talk about the cheese, the benefit, without talking about the mechanics or the logistics, you'll find it's much easier to get people to raise their hands.

We have some really great evil schemes in this episode, I think you're going to enjoy it.

MoreCheeseLessWhiskers.com
EmailMastery.com

This week I have my good friend Lane Bowers, who lives here in Winter Haven, Florida. We always have the greatest fun. He's got a super business. He's one of the top barefoot water ski instructors in the world, and he has a ski school here in Winter Haven. He also has all kinds of boating and barefooting equipment for his site, TheFootersEdge.com. We've had so much fun over the years and if you remember, we had a campaign selling Lane's instructional DVD that was a little bit outside of the box.

We're going to talk a little bit about that, go down memory lane, but the purpose of today is to hatch an evil scheme for a Christmas promotion that I've had for years. We've used it once before, but I want to get this out into your hands before Christmas, so that if you have a local business or a business that you have something that someone might be able to give or receive for Christmas, I think you're really going to enjoy this episode.

I'd love to hear from you, because I'd love to see all the different ways that we can implement this strategy. If you have a business that this would fit for, or you'd like to brainstorm a promotion like this, send me an e-mail to [email protected], and put "Christmas" in the subject line. It would be great to get a lot of different people trying something like this idea for this Christmas season.

Enjoy this episode, and then let me know if you'd like to do something like this for your business.

This week I have my good friend Lane Bowers, who lives here in Winter Haven, Florida. We always have the greatest fun. He's got a super business. He's one of the top barefoot water ski instructors in the world, and he has a ski school here in Winter Haven. He also has all kinds of boating and barefooting equipment for his site, TheFootersEdge.com. We've had so much fun over the years and if you remember, we had a campaign selling Lane's instructional DVD that was a little bit outside of the box.

We're going to talk a little bit about that, go down memory lane, but the purpose of today is to hatch an evil scheme for a Christmas promotion that I've had for years. We've used it once before, but I want to get this out into your hands before Christmas, so that if you have a local business or a business that you have something that someone might be able to give or receive for Christmas, I think you're really going to enjoy this episode.

I'd love to hear from you, because I'd love to see all the different ways that we can implement this strategy. If you have a business that this would fit for, or you'd like to brainstorm a promotion like this, send me an e-mail to [email protected], and put "Christmas" in the subject line. It would be great to get a lot of different people trying something like this idea for this Christmas season.

Enjoy this episode, and then let me know if you'd like to do something like this for your business.

Welcome to More Cheese Less Whiskers Podcast. My name is Dean Jackson and this week I'm very excited. I just had an amazing conversation with my friend Nicholas Kusmich.

Now Nicholas is a bonafide Facebook expert. I mean he's at the top of the game. We spent a very long time on the phone. Normally, when we do a More Cheese Less Whiskers episode, it's with the intention of hatching evil schemes for the guest. We did a little bit of that, but very cleverly what I was able to do is turn it into an almost two-hour consultation for me to hatch some evil schemes for how I could get all the knowledge that Nicholas has about running Facebook ads, taking his knowledge and applying it to the Email Mastery program that I'm currently running a case study group with, but with a view to opening that up to everybody in the New Year and Facebook is a big pillar of that.

I got some incredible advice, some incredible insight and I had an amazing time talking with Nicholas here. You'll see we had some little surprises at the end too.

I think we created a really great resource for you if you're at all curious about running Facebook ads and how that could apply to your business. Enjoy this episode. Grab a cup of coffee first because you're going to need to be fully caffeinated. That's a little bit of a long one.

Links:

The 90-Minute Book Email Mastery Book Nicholas's Book (created from this episode - coming soon)

NicholasKusmich.com 2-day Facebook Intensive Facebook Marketing Mastery Facebook Group

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to More Cheese Less Whiskers Podcast. My name is Dean Jackson and this week I'm very excited. I just had an amazing conversation with my friend Nicholas Kusmich. 

Now Nicholas is a bonafide Facebook expert. I mean he's at the top of the game. We spent a very long time on the phone. Normally, when we do a More Cheese Less Whiskers episode, it's with the intention of hatching evil schemes for the guest. We did a little bit of that, but very cleverly what I was able to do is turn it into an almost two-hour consultation for me to hatch some evil schemes for how I could get all the knowledge that Nicholas has about running Facebook ads, taking his knowledge and applying it to the Email Mastery program that I'm currently running a case study group with, but with a view to opening that up to everybody in the New Year and Facebook is a big pillar of that.

I got some incredible advice, some incredible insight and I had an amazing time talking with Nicholas here. You'll see we had some little surprises at the end too. 

I think we created a really great resource for you if you're at all curious about running Facebook ads and how that could apply to your business. Enjoy this episode. Grab a cup of coffee first because you're going to need to be fully caffeinated. That's a little bit of a long one.

Links:

The 90-Minute Book
Email Mastery Book
Nicholas's Book (created from this episode - coming soon)

NicholasKusmich.com
2-day Facebook Intensive
Facebook Marketing Mastery Facebook Group

Want to be a guest on the show?  Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Hello and welcome to the More Cheese Less Whiskers podcast. My name is Dean Jackson and today we have a great episode with Peter Van Stratton.

Peter is a exterior cleaner in Vancouver, Canada. He has a really cool opportunity in that he's been using a lot of the marketing ideas we talk about, a lot of the ideas using direct response and thinking about a before unit to generate new business. He's been using some direct mail strategies with compelling offers to start a relationship with him and he's figured out something that a lot of exterior cleaners have not figured out. We had a great opportunity to talk about how to take that knowledge, leverage it, and maybe introduce it to other exterior cleaners, or take that information and create a new opportunity for him to be the before unit for other exterior cleaners, or even create a whole franchise around it.

This is a great episode that's going to be appealing to you if you've figured out something in your business and you've ever wondered, "I wonder if I could," or, "How I could license this or package this or sell this to other people in my same industry?" It's something I call syndication. It's been one of my biggest winning formulas.

In fact, everything that I've done in the real estate world has followed that model. I started out as a real estate agent, packaged up the things that I was doing to generate new business and started licensing it and teaching it to other real estate agents. It's the same model that Joe Polish used as a carpet cleaner, figuring out marketing for his carpet cleaning business, packaging it up, and teaching it to other carpet cleaners. It's a winning formula.

If you have a business where there are lots of other people all over North America or all over the world in the same business you may have the same opportunity to leverage what you know.

Links:

WashMeCleaning.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Hello and welcome to the More Cheese Less Whiskers podcast. My name is Dean Jackson and today we have a great episode with Peter Van Stratton. 

Peter is a exterior cleaner in Vancouver, Canada. He has a really cool opportunity in that he's been using a lot of the marketing ideas we talk about, a lot of the ideas using direct response and thinking about a before unit to generate new business. He's been using some direct mail strategies with compelling offers to start a relationship with him and he's figured out something that a lot of exterior cleaners have not figured out. We had a great opportunity to talk about how to take that knowledge, leverage it, and maybe introduce it to other exterior cleaners, or take that information and create a new opportunity for him to be the before unit for other exterior cleaners, or even create a whole franchise around it.

This is a great episode that's going to be appealing to you if you've figured out something in your business and you've ever wondered, "I wonder if I could," or, "How I could license this or package this or sell this to other people in my same industry?" It's something I call syndication. It's been one of my biggest winning formulas.

In fact, everything that I've done in the real estate world has followed that model. I started out as a real estate agent, packaged up the things that I was doing to generate new business and started licensing it and teaching it to other real estate agents. It's the same model that Joe Polish used as a carpet cleaner, figuring out marketing for his carpet cleaning business, packaging it up, and teaching it to other carpet cleaners. It's a winning formula.

If you have a business where there are lots of other people all over North America or all over the world in the same business you may have the same opportunity to leverage what you know.

Links:

WashMeCleaning.com

Want to be a guest on the show?  Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers podcast and today I'm talking with Steve Cunningham from ReadItFor.Me.

Steve & I met about 5 years ago when ReadItFor.Me did a beautiful video summary of the breakthrough DNA book, and they have a pretty cool concept. They take the world leading business, marketing & leadership books and summarize them into a short, easy to consume video and text.

I really love this concept because it's such a high leverage way to learn and to get the gist, the essence of all of the books, to know which ones you want to dive into deeper. He has a great concept.

We talked a lot about how to get the word out about the idea. We hatched some evil schemes on how to promote a new program they have where you can get a lifetime subscription. They've been offering for years as a monthly subscription or an annual subscription, and now they have shifted, where the whole thing now is about creating a movement, creating a world full of people who are leading and learning.

I think you're going to really enjoy the process we go through to hatch these evil schemes and if you'd like to check out Read It For Me, you can go to Readitfor.me/morecheese, where you'll find a special offer for a lifetime subscription.

I love this concept. I would love to see you join this program and become a part of the movement.