More Cheese Less Whiskers

Welcome to the More Cheese Less Whiskers podcast and today I'm talking with Steve Cunningham from ReadItFor.Me.

Steve & I met about 5 years ago when ReadItFor.Me did a beautiful video summary of the breakthrough DNA book, and they have a pretty cool concept. They take the world leading business, marketing & leadership books and summarize them into a short, easy to consume video and text.

I really love this concept because it's such a high leverage way to learn and to get the gist, the essence of all of the books, to know which ones you want to dive into deeper. He has a great concept.

We talked a lot about how to get the word out about the idea. We hatched some evil schemes on how to promote a new program they have where you can get a lifetime subscription. They've been offering for years as a monthly subscription or an annual subscription, and now they have shifted, where the whole thing now is about creating a movement, creating a world full of people who are leading and learning.

I think you're going to really enjoy the process we go through to hatch these evil schemes and if you'd like to check out Read It For Me, you can go to Readitfor.me/morecheese, where you'll find a special offer for a lifetime subscription.

I love this concept. I would love to see you join this program and become a part of the movement.

Welcome to the More Cheese Less Whiskers podcast and today I'm pretty excited. We've got a great guest in Bill Macintosh who's from Saint-Tropez, France of all places.

He is selling super high-end luxury homes with sea views all over the French Riviera, and we had a great conversation. Of course, real estate is one of my favorite things to talk about and we're able to hatch some evil schemes for Bill to really narrow in on a very specific segment of that market and you'll hear that as we talk you start to understand the value of narrowing things down, of getting into a situation where you've narrowed to a single target market and that's going to make it easy for us to identify those people.

In real estate, the great thing that Bill has going for him is he has a chance to be what I call a market maker, where he can not only find people who are looking for homes in Saint-Tropez, but he can also find people who are looking to sell their home in Saint-Tropez and that makes things pretty exciting when you are a marketer.

Enjoy this episode.

Links:

Breakthroughdna.com

Welcome to the More Cheese Less Whiskers podcast and today I'm pretty excited. We've got a great guest in Bill Macintosh who's from Saint-Tropez, France of all places.

He is selling super high-end luxury homes with sea views all over the French Riviera, and we had a great conversation. Of course, real estate is one of my favorite things to talk about and we're able to hatch some evil schemes for Bill to really narrow in on a very specific segment of that market and you'll hear that as we talk you start to understand the value of narrowing things down, of getting into a situation where you've narrowed to a single target market and that's going to make it easy for us to identify those people.

In real estate, the great thing that Bill has going for him is he has a chance to be what I call a market maker, where he can not only find people who are looking for homes in Saint-Tropez, but he can also find people who are looking to sell their home in Saint-Tropez and that makes things pretty exciting when you are a marketer. 

Enjoy this episode.

Links:

Breakthroughdna.com

Welcome to the November update call.

I'm excited to share the latest from the Evil Scheme Hatchery here in Florida. Listen in for the all the updates on what's working today & the resources you need to take your business to the next level.

Welcome to the November update call.

I'm excited to share the latest from the Evil Scheme Hatchery here in Florida. Listen in for the all the updates on what's working today & the resources you need to take your business to the next level.

Welcome to the More Cheese, Less Whiskers Podcast. Today we have a really interesting podcast for you in a lot of different ways.

Today I'm talking with Harry Massey and Harry does something that you've probably never heard of or thought about in your life. Harry has a company that helps people increase their energy and increase their well being with something called infoceuticals. Now, I've never heard that term either so we spent a long time trying to get to the bottom of how infoceuticals work, for me to understand it a little bit, and then how to do you convey something that somebody has never heard of.

That's where the convincing part of the 8-Profit Activators come in. When you've got something that requires some education, you'll see we're concerned about how do we compel people to raise their hand so that we can have the conversation that introduces the idea, a brand new idea, to them in a way that's compelling and convincing that they would want to try something.

This episode goes a little bit longer than most of the episodes, but you'll see why. I'll share some examples of other kind of parallels to Harry's challenge of why it's important to just get the conversation started with the right people, how to narrow your focus to the right people or enough people that you can have a meaningful dialog with and then learn from those interactions to something you could scale to the rest of the world.

If you have something that can help everybody everywhere, which is kind of where we started this conversation, you'll see that sometimes the best way to approach it is to start with some artificial constraints that will produce a more manageable environment for you.

I think you're really going to enjoy this episode in thinking through how this could work for your business.

I would recommend as a supplement to this episode, you listen to the episode on I love marketing that Joe Polish and I did with Damon John on the power of broke, because we talk about this local scaling up there too. It's a nice supplement to this episode.

Links: ILM234: Damon John NESHealth.com 90MinuteBook.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers Podcast. Today we have a really interesting podcast for you in a lot of different ways.

Today I'm talking with Harry Massey and Harry does something that you've probably never heard of or thought about in your life. Harry has a company that helps people increase their energy and increase their well being with something called infoceuticals. Now, I've never heard that term either so we spent a long time trying to get to the bottom of how infoceuticals work, for me to understand it a little bit, and then how to do you convey something that somebody has never heard of.

That's where the convincing part of the 8-Profit Activators come in. When you've got something that requires some education, you'll see we're concerned about how do we compel people to raise their hand so that we can have the conversation that introduces the idea, a brand new idea, to them in a way that's compelling and convincing that they would want to try something.

This episode goes a little bit longer than most of the episodes, but you'll see why. I'll share some examples of other kind of parallels to Harry's challenge of why it's important to just get the conversation started with the right people, how to narrow your focus to the right people or enough people that you can have a meaningful dialog with and then learn from those interactions to something you could scale to the rest of the world.

If you have something that can help everybody everywhere, which is kind of where we started this conversation, you'll see that sometimes the best way to approach it is to start with some artificial constraints that will produce a more manageable environment for you.

I think you're really going to enjoy this episode in thinking through how this could work for your business.

I would recommend as a supplement to this episode, you listen to the episode on I love marketing that Joe Polish and I did with Damon John on the power of broke, because we talk about this local scaling up there too. It's a nice supplement to this episode.

Links:
ILM234: Damon John
NESHealth.com
90MinuteBook.com

Want to be a guest on the show?  Simply follow the 'Be a Guest' link & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers Podcast. Today we're going to be hatching some evil schemes with Craig Olson. Craig is a rare book dealer in Maine and I was opening up the call with him I kind of felt like I should be hearing some Masterpiece Theatre music in the background and be in a wood panelled library in a smoking jacket preparing for this episode.

Craig has a really cool business that serves a very niche market. We talked a lot about target markets. We talked about the opportunities that he has in the way he communicates with his group of 1900 email subscribers and the opportunity he has in ramping up the communication with those people.

We also talked about some of concepts we've used very successfully with email using a super signature in the email he sends out, giving people an inside look into what it's like to actually be a rare and antique book dealer.

He's got a pretty neat business. I'm excited to let you hear how we hatch some evil schemes for him today.

Welcome to the More Cheese Less Whiskers Podcast. Today we're going to be hatching some evil schemes with Craig Olson.  Craig is a rare book dealer in Maine and I was opening up the call with him I kind of felt like I should be hearing some Masterpiece Theatre music in the background and be in a wood panelled library in a smoking jacket preparing for this episode.

Craig has a really cool business that serves a very niche market. We talked a lot about target markets. We talked about the opportunities that he has in the way he communicates with his group of 1900 email subscribers and the opportunity he has in ramping up the communication with those people.

We also talked about some of concepts we've used very successfully with email using a super signature in the email he sends out, giving people an inside look into what it's like to actually be a rare and antique book dealer.

He's got a pretty neat business. I'm excited to let you hear how we hatch some evil schemes for him today.

This week, I've got something that I'd love for you to hear. I remember about two or three years ago, three years ago now, I was running full-page ads in Success Magazine telling about the amazing nine-word email that revives dead leads. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call it an article. I've posted the article below so you can see what I was doing, but the amazing thing was we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad and what was even more amazing was that we would get over 40% engagement once people responded and left their name and their email address.

I used a very simple sequence to engage with people who had requested the Email Mastery book. After they received a copy I would invite people to get together with me on the phone to brainstorm some nine-word emails and subject lines. We would have group calls just like the very first one I'm going to play for you here. You can see the landing page atemailmastery.com so you can kind of reverse-engineer the process here to see how it works.

What was amazing to me was to hear people who I've never met before coming on and sharing the results they were getting with a nine-word email they read about in my article in Success Magazine. There's lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply this to your business.