More Cheese Less Whiskers

Welcome to another episode of the More Cheese Less Whiskers Podcast. My name's Dean Jackson and this is a very exciting episode. I think you're in for a treat as you listen in as I talk with Brian Mertins.

Brian has a very unique set of skills that I had never heard of before. He has several products in the nature market including How to Read the Secrets of a Forest and Awaken Your Naturalist Intelligence and Bird Language Blueprint. Both products he developed to help people tune in to nature and started from a passion about bird language and what we can understand from bird calls.

We spent a great amount of time trying to hone in on who his actual audience is, the people he's really speaking with. We Then crafted an email to send to his audience live on the show. Live while we were on the call having the conversation.

I think you're really going to enjoy this exploration of target audiences, their passions, what drives people and their motivators. Especially the ending where we send a live message to his audience with a very specific offer.

Links:
BreakthroughDNA.com/live
ProfitActivatorScore.com
EmailMastery.com
90MinuteBooks.com

Nature-Mentor.com

Welcome back to the More Cheese, Less Whiskers podcast. My name is Dean Jackson and today we're going to be talking with Mark Gray.

Mark is one of the Double Vision Fitness twins who own five personal training gyms outside of London in the UK. They have impressed me over the four years I've known them by being disciplined executors. They have conscientiously applied the Breakthrough Blueprint principles, and the 8-Profit Activators as an operating system.

We had a really great, in depth conversation about each of the Profit Activators and dove deep into some of the metrics that help identify where the opportunities are. It's really interesting to me that they started out with a very narrow target market but as their experience and capabilities have developed, they are appealing to a much broader target audience.

You'll see how we bring that around here in the conversation as we looking at the opportunity to just get people started, coming into the gym. The opportunity to get people coming in and starting a trial where they can get all set-up, get themselves assessed, get on a workout plan and then continue on in perpetuity.

They've got really great retention, once people get going, so we mostly spent a lot of time brainstorming how to get more people to take that first step.

You can imagine that my recommendation was more cheese, less whiskers!

I think you're going to enjoy this episode.

Links: BreakthroughDNA.com/live ProfitActivatorScore.com DVCC (Double Vision Fitness)

Welcome back to the More Cheese, Less Whiskers podcast. My name is Dean Jackson and today we're going to be talking with Mark Gray.

Mark is one of the Double Vision Fitness twins who own five personal training gyms outside of London in the UK. They have impressed me over the four years I've known them by being disciplined executors. They have conscientiously applied the Breakthrough Blueprint principles, and the 8-Profit Activators as an operating system.

We had a really great, in depth conversation about each of the Profit Activators and dove deep into some of the metrics that help identify where the opportunities are. It's really interesting to me that they started out with a very narrow target market but as their experience and capabilities have developed, they are appealing to a much broader target audience.

You'll see how we bring that around here in the conversation as we looking at the opportunity to just get people started, coming into the gym.  The opportunity to get people coming in and starting a trial where they can get all set-up, get themselves assessed, get on a workout plan and then continue on in perpetuity.

They've got really great retention, once people get going, so we mostly spent a lot of time brainstorming how to get more people to take that first step.

You can imagine that my recommendation was more cheese, less whiskers!

I think you're going to enjoy this episode.

Links:
BreakthroughDNA.com/live
ProfitActivatorScore.com

DVCC (Double Vision Fitness)

Welcome to the More Cheese Less Whiskers podcast. My name is Dean Jackson and today I'm talking with Dave DePula.

We first met over 20 years ago now in Boston, at a 'main event', a real estate conference I did for many, many years. He now has a new golf product that makes it easy for people who are frustrated with their golf swing to really let go of all of the mechanics and the drudgery in learning a new mechanical golf swing and helps them get the natural sensation of what it really is to just naturally have a swing they don't even think about.

He has something that creates a result for people and we spent the first part of the call defining exactly what that result is, defining who he is able to get this result for, and then we really talked about how to create what I call the scale ready algorithm to connect all the dots in the before unit and get to a point where he's able to get in front of his ideal target audience, compel them to raise their hand, educate, and motivate them before making an offer that compels or convinces them that this is the thing to help them.

We had a great conversation. There is a lot of psychology in this episode that's applicable to any business launching or promoting something into a marketplace.

I think you're really going to enjoy this episode.

MoreCheeseLessWhiskers.com

Welcome to the More Cheese Less Whiskers podcast. My name is Dean Jackson and today I'm talking with Dave DePula.

We first met over 20 years ago now in Boston, at a ‘main event’, a real estate conference I did for many, many years. He now has a new golf product that makes it easy for people who are frustrated with their golf swing to really let go of all of the mechanics and the drudgery in learning a new mechanical golf swing and helps them get the natural sensation of what it really is to just naturally have a swing they don't even think about.

He has something that creates a result for people and we spent the first part of the call defining exactly what that result is, defining who he is able to get this result for, and then we really talked about how to create what I call the scale ready algorithm to connect all the dots in the before unit and get to a point where he's able to get in front of his ideal target audience, compel them to raise their hand, educate, and motivate them before making an offer that compels or convinces them that this is the thing to help them.

We had a great conversation. There is a lot of psychology in this episode that's applicable to any business launching or promoting something into a marketplace.

I think you're really going to enjoy this episode.

MoreCheeseLessWhiskers.com

Today, we're going to be talking with Idan Waller the top direct response copywriter in Israel. We had a great conversation. There is quite a budding community of internet marketers coming out of Israel right now and Idan's goal is to be the number one provider of online training for people who want to get into internet marketing and online businesses. He's made a great strides towards that. He has a nice course he created that's helped people get incredible results and lead to a successful launch. But the question that he had was how can he take that success from a launch and go away from the stress of doing a launch model and into something that's more of an evergreen model?

We talked about how to get the same benefit of the scarcity of a launch model but do it in a way that he can recreate every single month.

I think you'll find we had a really rich and deep conversation about the philosophy and the way to approach his goal of becoming the leading place for online education around internet marketing in Israel.

I really enjoyed this conversation. I hope you do too.

Links:

MoreCheeseLessWhiskers.com BreakthroughDNA.comEmailMastery.com90MinuteBooks.com

Today, we’re going to be talking with Idan Waller the top direct response copywriter in Israel. We had a great conversation. There is quite a budding community of internet marketers coming out of Israel right now and Idan's goal is to be the number one provider of online training for people who want to get into internet marketing and online businesses. He's made a great strides towards that. He has a nice course he created that’s helped people get incredible results and lead to a successful launch. But the question that he had was how can he take that success from a launch and go away from the stress of doing a launch model and into something that’s more of an evergreen model?

We talked about how to get the same benefit of the scarcity of a launch model but do it in a way that he can recreate every single month.

I think you'll find we had a really rich and deep conversation about the philosophy and the way to approach his goal of becoming the leading place for online education around internet marketing in Israel.

I really enjoyed this conversation. I hope you do too.

Links:

MoreCheeseLessWhiskers.com
BreakthroughDNA.com
EmailMastery.com
90MinuteBooks.com

Welcome to the More Cheese Less Whiskers Podcast. Today, we're going to be speaking with Andrew Hazelton from Demand.Film.

This is a fascinating conversation because Andrew has spent a lot of time building a method and a way of distributing films for independent filmmakers through hosting, finding people to host screenings and making it zero risk for a filmmaker to get their film out.

We spent a lot of time talking about the logistics of how this works and the capability that creates which spurred a whole conversation about how this capability could be a completely enhanced business model where if you have a message to get out to people, this could be the perfect distribution method.

It's fascinating to learn about different businesses and how different industries work and you can hear understanding develop in the beginning. As the conversation went on, we started thinking and my mind started turning with the potential here? How could we think outside the box here and use this capability, not just to sell $10 movie tickets, but to gather an audience that would be ready to buy more expensive thins or engage further? At the very end, we developed a completely different thought that could enhance the opportunity in a big way so lots of exciting things came out of this.

This will be a mind-expanding episode more than a specific 'apply this strategy' episode, but to hear the way to think about things like this, about historical things like the way Procter & Gamble would create content to gather an audience, it simulates some really great thoughts.

I think you're going to enjoy this episode. I really had a great time exploring all these.

90MinuteBooks.com Demand.Film

Welcome to the More Cheese Less Whiskers Podcast. Today, we're going to be speaking with Andrew Hazelton from Demand.Film.

This is a fascinating conversation because Andrew has spent a lot of time building a method and a way of distributing films for independent filmmakers through hosting, finding people to host screenings and making it zero risk for a filmmaker to get their film out.

We spent a lot of time talking about the logistics of how this works and the capability that creates which spurred a whole conversation about how this capability could be a completely enhanced business model where if you have a message to get out to people, this could be the perfect distribution method.

It's fascinating to learn about different businesses and how different industries work and you can hear understanding develop in the beginning. As the conversation went on, we started thinking and my mind started turning with the potential here? How could we think outside the box here and use this capability, not just to sell $10 movie tickets, but to gather an audience that would be ready to buy more expensive thins or engage further? At the very end, we developed a completely different thought that could enhance the opportunity in a big way so lots of exciting things came out of this.

This will be a mind-expanding episode more than a specific ‘apply this strategy’ episode, but to hear the way to think about things like this, about historical things like the way Procter & Gamble would create content to gather an audience, it simulates some really great thoughts.

I think you're going to enjoy this episode. I really had a great time exploring all these.

90MinuteBooks.com
Demand.Film

Welcome to the More Cheese Less Whiskers podcast, my name is Dean Jackson, and today I have a guest, Malton Schexneider. Malton is in Louisville, Kentucky, and he and a Doctor there have been having tremendous success helping people with chronic back and knee pain and he has some great, great opportunities in his business.

We spent the entire hour talking and we touched on every single profit activator. He already has a winning system that will turn people who are invisible, remember back pain candidates are people that are invisible prospect that we talk about, he has a system that will get them to come to a workshop, bring them into his office, sign them up as patients for treatment and get tremendous success.

We talked about how to multiply the results he's getting in his before unit, and I think you're really going to enjoy and get a lot out of this episode. Especially, if you're dealing with a prospect who is invisible.

More Cheese Less Whiskers

ProfitActivatorScore.com

90-Minute Books