More Cheese Less Whiskers

Welcome to The More Cheese, the Less Whiskers podcast. This week we have a very exciting episode. We have best-selling author Jamie Smart. Jamie is the author of the books "Clarity" and "The Little Book of Clarity". He also has a new book coming out in about eight weeks and it's called "Results, Think Less, Achieve More".

One of the things that Jamie's really known for is writing very insightful books - when I say insightful, meaning there's no practice, there's no effort required for you to make a change. Once you read the book, you get the insight. Change is immediate and inevitable. I love that kind of thing about the way Jamie writes, but he's got a really cool opportunity with the largest bookseller in the UK for some special placement in their travel-related book stores in the airports and train stations and motorway stores.

We are going to spend some time today brainstorming how to maximize this opportunity. We start out with how to convert as many of the people as you can who are in the store and pick up the book, to actually buy the book, and then work backward from there.

You'll see the over-riding strategy in how we look at this, how we select that target audience and apply it to a Profit Activator. We had a really great discussion. Lots of great ideas came out of it, and I think we'll see how they can apply to any business. A way of thinking and insight about how you apply the Profit Activators to your business. Enjoy the episode.

This week, I have a very special episode for us, it's the very first time I spoke about the concept of More Cheese, Less Whiskers back on episode 24 of the I Love Marketing podcast.

This episode will give you a great foundation of the ideas behind the More Cheese, Less Whiskers method we go through each week here on the show. I think you'll get a lot out of listening as we explain and introduce the concept that I'd been working on for quite some time before I actually spoke about it.

This week, I have a very special episode for us, it's the very first time I spoke about the concept of More Cheese, Less Whiskers back on episode 24 of the I Love Marketing podcast. 

This episode will give you a great foundation of the ideas behind the More Cheese, Less Whiskers method we go through each week here on the show. I think you'll get a lot out of listening as we explain and introduce the concept that I'd been working on for quite some time before I actually spoke about it.

This week, we've got a really great episode. I spent some time with Mike Russell, who has a business that turns dentists' waiting lounges into an opportunity in the during unit where, on average, people are waiting for about 8 minutes.

Mike's team have a really great system that play videos that rather than overtly-selling are educational. We talk in Profit Activator 3 about educating and motivating, and this is one opportunity to guide customers to the next step.

Now, it's a relatively new adventure for him and one of the things we talked about is how do you get the word out about something that's new. One of the ideas, building on last weeks episode, is to create a pilot program and document the results so it's easy for the dentist to see the impact of using these videos in their waiting lounges.

I'm pretty excited about this episode. I think you'll enjoy it. Here we go.

This week, we've got a really great episode. I spent some time with Mike Russell, who has a business that turns dentists' waiting lounges into an opportunity in the during unit where, on average, people are waiting for about 8 minutes. 

Mike's team have a really great system that play videos that rather than overtly-selling are educational. We talk in Profit Activator 3 about educating and motivating, and this is one opportunity to guide customers to the next step.

Now, it's a relatively new adventure for him and one of the things we talked about is how do you get the word out about something that's new.  One of the ideas, building on last weeks episode, is  to create a pilot program and document the results so it's easy for the dentist to see the impact of using these videos in their waiting lounges. 

I'm pretty excited about this episode. I think you'll enjoy it. Here we go.

This week I'm talking with Matt Sellhorst. Matt helps boat dealers make more money and this is a great show demonstrating how the 8-Profit Activators apply to any brokerage business where you are looking to match buyers to sellers as well as finding sellers for buyers.

You'll hear a great 'lightbulb' moment for Matt as he starts to think in terms of 'What if I only got paid when my clients make money'. It's a change in mindset you'll hear a lot across the shows and can be a breakthrough mindset change for you too...

This week I'm talking with Matt Sellhorst. Matt helps boat dealers make more money and this is a great show demonstrating how the 8-Profit Activators apply to any brokerage business where you are looking to match buyers to sellers as well as finding sellers for buyers.

You'll hear a great 'lightbulb' moment for Matt as he starts to think in terms of 'What if I only got paid when my clients make money'. It's a change in mindset you'll hear a lot across the shows and can be a breakthrough mindset change for you too...

I'm excited about today's episode. I had a great conversation with Coran Woodmass, a business broker with a very specific type of business modeled after one of the principles we talk about in the 8-Profit Activators.

This is exactly the type of conversation I love having on More Cheese Less Whiskers and we were able to hatch some pretty amazing schemes that are going to make a big difference to Coran's business.

I'm excited about today's episode. I had a great conversation with Coran Woodmass, a business broker with a very specific type of business modeled after one of the principles we talk about in the 8-Profit Activators.

This is exactly the type of conversation I love having on More Cheese Less Whiskers and we were able to hatch some pretty amazing schemes that are going to make a big difference to Coran’s business.

This week I'm talking with my good friend Kenny MacCarthy. The conversation turned into a really great example of how the first 4 profit activators (the Before unit) can work together in harmony to create exceptional results in an automated, predictable way.