Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat.

Together we walk through practical demand validation so you don’t ramp production into a void. You’ll learn how to define a tight ideal customer profile, run time-bound B2B and B2C experiments, and track conversion, repeat orders, and margins that actually hold up. We dig into pricing, SKU design, and simple subscription models that stabilize cash flow, plus how to use local outreach—from chef visits to niche online groups—to find real buyers fast.

We also open the door to something many small business owners overlook: optionality. Ashish explains how valuations work for smaller companies, why EBITDA matters, and how documented processes, reliable suppliers, and recurring revenue make your business more sellable. Whether your goal is steady income, smart growth, or a future exit, you’ll leave with a playbook to scale on purpose, not by accident.

If today sparked a next step for you, hit follow, share this with a builder who needs it, and leave a review to help more founders find the show. Then pick one test to run this week and tell us how it goes.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz