In this episode, I am joined by Kati Oliver, who was a school teacher last year, when she doubled her annual salary in a day. She crushed her business goals in 2019 by selling out before Cyber Weekend even started and hit six figures in the first 15 days of November.

And that’s not all - Just up until recently, she was able to hit sales numbers with just one product. That’s right - not a complete collection or a huge store of products. It was one offer.

In this interview, I ask her questions that I've seen others ask her in my zero to a hundred K Facebook group.

Kati tells us a little bit of her background as also how and why she started an online business.

How did she manage to make it a priority to focus on her business? In what way are her kids in it? Is it Facebook ads or influencer marketing that has driven the sales? How did she figure everything out with no background in business or sales or product manufacturing? What are her future plans?

Stay tuned to know the answers and join the dots.

Key Points of Discussion:

• A family tradition linked to Xmas - 25 ornaments and nightly devotionals (4:43)
• In 2012, they put together 200 of these ornament kits and launched a site (5:21)
• In the first year, they sold 500. They sold out early October that year (5:33)
• Juggling teaching at elementary schools and the online business… (6:42)
• Their family conversations center a lot around business (8:53)
• Last year, she decided she was going to be done teaching (10:38)
• For 2020, her goal is to have an Easter kit ready to go (11:48)
• Figuring things out by themselves when starting out (13:41)
• Developing relationships with influencers - they’ve converted well (20:06)
• Katie’s top tips on approaching and working with influencers (21:24)
• “You want to dream big, have big ideas, but also start small.” (24:13)
• Keep going, no matter how hard it gets or how frustrated you get (24:27)
• Avenues for success: email lists, influencers, Facebook ads (24:56)

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Additional Resources:

• 20% off code for Kati's new Easter products that will be coming out: ICAN
• NewTraditionCrafts.com
• New Tradition Crafts on Instagram
• The 25 Days of Christ on Facebook
• Download your free personal bundle at AlisonJPrince.com/bundle

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