Amidst COVID-19, the mortgage industry swiftly shifted online. Now, post-pandemic, a return to in-person interactions is deemed crucial. Video bridges the gap.

Top Examples Used by High-Producing Brokers

1. Introduction: Start with a personalized video showcasing common interests or connections for trust-building.

Why choose video?

1. Builds Trust: Seeing a person's face fosters trust, leading to client receptivity and a positive feedback loop.

What's the ideal setup?

To begin, use existing equipment so there is $0 of investment needed. Once comfortable, invest in tools like Loom or BombBomb for easy sharing upon progress. Full equipment upgrade only necessary for frequent video production.

Video provides a distinct advantage. Minimal cost means there's no reason not to start now.

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We hear it all the time- brokers want to focus on brokering, not tech. And we get it. Brokering is essential to your business, whereas some tech tools are not.

These brokers end up outsourcing a lot of their tech, which is great in the short run, but creates some long term risk.

So how to decide you're what to outsource? It's useful to follow this framework:

1. Own It!: Keep control of essential tasks that directly impact your success.

The biggest caveat is to stay updated on tech trends because things change fast. Don't get too comfy with outsourcing, as what used to be hands-off might now need your attention. Staying tech-savvy is key in the ever-evolving world of mortgage brokering!

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An "All-in-One System" sounds like a dream come true for brokers. And we get it, on first glance there is so much to like about this concept. However, on a deeper dive, it might not be the best choice for their business. Here's why:

1. Doing Too Much: If a contractor tried to do a full renovation with a single tool, they wouldn't do any of them part really well, right? That's the same with an all-in-one system. It's a jack of all trades, but a master of none.

To be sure, the US is always a good gut check since they're 2-5 years ahead of us in technology. The reality is that they're more fragmented, not less.

So, instead of going all-in-one, it's could be better to use many specialized tools. To make your "toolkit" successful, make sure each tool integrates AND you have clear instructions for you and your team.

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Data mining might sound eye-roll worthy, but it's easier than you think, and more relevant than ever.

To put it simply, data mining finding hidden opportunities within the information you alredy have. It doesn't mean some fancy software, some of the best data mining can be done in Excel.

Some top mortgage broker examples are: notifying variable clients on a rate changes, scoring top clients, and tracking non-subject property renewals.

To have it work for your business our keys to success are:

1. Good data in equals good results out.

Oh, and AI? It's like having super-smart helpers find hidden gems in your data. So, don't be left behind – go hunt those treasures!

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Deal Desks are starting to gain serious traction in Canada. A Deal Desk is a central hub where agents send in live deals for underwriting while still hustling on the sales front. It's a win-win for brokerages and agents- optimizing admin work and letting agents do what they do best – connect with clients and brokers. Of course, you gotta have some slick tech to run these Deal Desks smoothly.

In this episode, we dig into these benefits and what to consider (and watch-out for) when implementing a Deal Desk system.

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