Most businesses never hit a million dollars a year for one simple reason—and it’s not traffic, talent, or timing.

I’ve watched smart, hard-working entrepreneurs grind for years, doing everything ‘right,’ and still stay stuck below seven figures. And almost every time, it comes back to the same mistake.

They’re undercharging.

In this video, I want to show you why pricing isn’t just about making more money—it actually affects the quality of your clients, the peace you have in your business, and how fast you can scale.

I call this the Six P’s of Premium Pricing, and once you see this, you’ll never look at pricing the same way again

Chapters

00:00 The Million Dollar Mistake
04:35 Introducing the 10K Offer Challenge
10:24 Profit: The Obvious Benefit
18:39 Peace: More Valuable than Profit
26:03 Pipeline: Less Leads, More Sales
34:47 Participation: The Key to Client Success
41:13 Final Thoughts on Pricing Strategy

💰Take The $10K Offer Challenge
Build your $10k offer in 5 days: https://10kOfferChallenge.com

📘My new book The Effortless Business is only available here: https://EffortlessBusiness.com/

📕Graham’s Other Books

How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook

✅ Follow Graham
https://www.instagram.com/thegrahamcochrane/