Most companies say they want to be more innovative, agile, and customer-centric. But in reality, many still operate like 20th-century factories: hierarchical, risk-averse, and slow. Jana Werner, executive in residence of enterprise strategy at Amazon Web Services, argues that organizations should instead think of an octopus: an organism that manages complexity, can work in many different modes with some autonomy, but all moving in concert toward a common goal. Werner says the future belongs to companies that distribute decision-making, empower teams at the edge, and treat innovation as everyone’s job, and explains steps you can take as a leader to make this cultural shift. She's the coauthor along with Phil Le-Brun of the HBR article "Become an Octopus Organization" and the book, The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation.