Welcome to the What's Next! Podcast with Tiffani Bova. 

This week I have the pleasure of welcoming Jeremy Utley to the show. He is the Director of Executive education at Stanford's d.school and an adjunct professor at Stanford School of Engineering. He is also the co-host of the school's widely popular program, Stanford's Masters of Creativity. He's the co-author of Ideaflow: The Only Business Metric That Matters.

 

THIS EPISODE IS PERFECT FOR… anyone who wants to develop their creative muscle.  

 

TODAY’S MAIN MESSAGE… everyone has the capacity to be creative, but over time, many lose touch with these instincts. Jeremy brings a refreshing take on how to regain a mindset of exploration in a world that often prioritizes conformity over innovation. He challenges listeners to push beyond the seemingly “bad” ideas, and even the first idea that seems good enough, to unlock new possibilities.  

 

WHAT I LOVE MOST… so much of our thinking is about our environment. I love when Jeremy says, “If you want to think outside the box, get out of the box.” He shares the story of Steve Jobs, who, frustrated by the design challenges of the first Macintosh computer, drove to Macy’s, bought a food processor, and presented that to his team as the vision for the design. He sought out a new and unexpected input to trigger his imagination and was able to create something new and innovative. 

 

Running Time: 21:27

 

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Find Jeremy Online:

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How To Fix It

Beyond The Prompt

 

Jeremy’s Book: 

Ideaflow: The Only Business Metric That Matters