038 - Once you've established your pet photography business, the idea of starting over in a new market can be daunting. But fear not, mobile photogs: It's not as tough as you might imagine! 

In this episode, I talk with Allison Shamrell about her cross-country move to San Diego, and what went into establishing herself as one of the city's most successful photographers. We also discuss the ins and outs of finding studio space for your business, including the one question you must ask before signing a lease. 

What To Listen For: 

• Common fears and misconceptions when moving your business
• How to establish yourself in a new market, even before you arrive
• Ideas for location scouting when you're not familiar with an area
• The difference between "awareness marketing" and "make-the-phone-ring" marketing
• What to look for in a studio space (and what to avoid)

 Whether there's a move in your future or not, you'll want to listen this week as we cover ground from market research to relationship-building to the free software I'm obsessed with (and you will be, too!). 

Resources From This Episode: 

• Allison Shamrell Photography
• Allison Shamrell Photography on Facebook
• Allison's Instagram
• Professional Pooch
• Trello & Monday (organizational tools)
• Hair of the Dog Academy
• Hair of the Dog Facebook group
• Hair of the Dog Elevate 

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.