Responding to the call of the beef industry, our guest, Kara Smith, has ventured into new territories, leaving no stone unturned and boldly redefining what it means to be involved in the beef business from production to retail marketing. In this episode, Kara provides an in-depth insight into her journey, founding Colorado Craft Beef and inspiring an unconventional and trail-blazing trajectory in this livestock industry. She also shares the journey of tweaking strategies motivated by client needs and teaching the concept of "succeeding unconventionally" within their workspace.

“Let's let our customers be the heroes of the story. We're the guide. So let's figure out how our customers can be the heroes, and how we can provide them with an outstanding beef product that helps them live their lives to the fullest.” - Kara Smith

What you’ll learn:

• (00:00) Highlight
• (01:42) Introduction 
• (04:35) Founding a beef business: Colorado Craft Beef
• (08:00) The mindset of approaching beef industry as a business
• (11:09) Business model of Colorado Craft Beef
• (14:17) Food supply during the pandemic and customer trust
• (19:19) Challenges and risks in a traditional industry
• (23:19) Meat quality and choice
• (25:03) Livestock operations 
• (27:18) Marketing strategies and approaches
• (30:52) Personal life and other family business involvements
• (34:05) The three final questions

Meet the guest: Kara Smith, M.Sc. 

Experience

• Current: Co-founder at Colorado Craft Beef and owner at Double Slash N Enterprises
• Past: Assistant Professor at the North Carolina State University

Background

• M.Sc., Animal Science (West Texas A&M University)
• B.Sc., Animal Science (Texas Tech University)

Connect with our guest on Social Media: Linkedin

The Beef Podcast Show is trusted and supported by innovative companies like:

- Bioverse

- dsm-firmenich

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