In this episode of the Etsy Seller Success podcast, host Dylan Jahraus sits down with Julie from P&W Designs—an SEO and Pinterest strategist with a deep understanding of how search-based platforms like Pinterest can skyrocket visibility for Etsy sellers. Julie shares how her background running a custom paper planner business evolved into helping online entrepreneurs grow with systems, SEO, and intentional Pinterest marketing.

If you’ve ever wondered how to drive traffic to your Etsy listings without relying on social media, this episode is your blueprint. Julie walks us through the exact strategies she uses to help clients get thousands of monthly clicks with minimal time and effort—by leveraging keyword research and consistent batching.

She also breaks down how to optimize your Pinterest profile, set up boards correctly, and why repins no longer work like they used to. If your Etsy traffic is stalling, this episode will help you reboot it—with clarity and direction.

Whether you're managing your shop solo or looking to scale sustainably, Julie’s practical, step-by-step advice will help you build a system that works for you.

In this episode, we cover:

[00:08] Julie’s background and early Etsy lessons

[03:21] Long-tail keyword strategy and batching pins

[06:41] Pinterest business account setup and board optimization

[10:32 ] Tools, repinning updates, and pinning workflows

[15:09] High-performing pin types and design tips

[20:44] Pinterest ads, outsourcing, and long-term traffic strategy

About Julie:

Julie is the founder of P&W Designs, where she helps entrepreneurs grow their online presence through strategic SEO, Pinterest systems, and web design. With a background in Etsy and product-based sales, Julie now empowers other creatives to take control of their organic traffic. She offers Pinterest audits, SEO setups, and monthly management—plus a free Pinterest Marketing Guide to help you get started.

Website: https://www.bypwdesigns.com/pinterest-marketing-guide/#pinterest

Instagram: julie.pwdesigns

⏳ Currently booking new clien

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!