his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!).

Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you execute weddings like a pro.

💡 Whether you’re a seasoned florist or just starting out, these questions could save you hours of time, stress, and unnecessary trips.

🎧 Tune in for Jen’s must-ask questions and learn how to communicate like a CEO florist.

✅ 3 Key Takeaways

1. Clear communication is everything – Always confirm setup details with the client, planner, and venue to prevent day-of surprises.
2. The “Day Of Recap” sheet is a game-changer – Use it to outline timelines, rentals, and end-of-night flower plans for both your team and the client.
3. Don’t be afraid to push back on tight timelines – It’s better to address unrealistic expectations upfront than to risk disappointing your client on their wedding day.