Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.

While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so.

You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode.

Key Highlights

[02:30] Facebook Statistics

[04:12] Don't Give Up On Facebook

[04:55] Ways Savvy Businesses Are Using Facebook

[07:30] Why Facebook Is Still the Preferred Place for Marketers to Run Paid Ads

[10:44] 3 Main Campaigns Most My Clients Use for Different Purposes

[12:22] Different Ways of Leveraging Audiences

[16:22] Narrowing Target Audience

[17:31] Leveraging Custom Audiences

[18:49] Facebook Ad Library

[20:59] Think Mobile First

[21:59]  Speak to Pain Points and Emotions

[23:11] Consider Coupons

[24:44] Leverage User-Generated & Influencer-Generated Content

[26:04] Test Different Ad Formats

[27:44] Create Ad Funnels

[29:28] Always Perform AB Testing

Notable Quotes

• You don't know until you have the data. And the algorithm is always changing. So I would definitely not give up on Facebook and really, going into next year really do a reset on your content strategy there. 
• But Facebook groups are a great way to develop deeper relationships with all these people that count to your business. And that's something I just wanted to make sure that you're considering as well, if you haven't done that already, for one or multiple types of these categories of people that are important to your business.
• Facebook ads are there's nothing social about Facebook ads, and they don't incite word of mouth. But when done right, they obviously can bring people back to your website, you can retarget them, you can generate leads, and ultimately you can generate business from them.
• So lean into big data, lean into Facebook data, lead into their algorithm and start targeting purchasers are including it as another filter in the audience targeting that you're doing.
• Be aware of that in your ad copy and make it look like the targeting is as natural as possible. Otherwise, that campaign may just backfire against you.
• You create attachment through emotion. You know, when you speak to pain points, you're also trying to get people to remember that they have a need for your product as well.
• But we need to think of customer lifetime value. We're not thinking about the single purchase. But when we have new customers, how many times they end up purchasing from us. 
• Optimize ad campaigns for people wherever they are in your funnel with the intention of bringing them to the next step. And al

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