Social Media Decoded

My 500-Episode Journey: How I Built a Top Podcast & What You Can Learn

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In this milestone episode, Michelle Thames pulls back the curtain on how she built one of the top-ranked podcasts in marketing with over 500 episodes. Whether you're just starting or want to stay consistent with your show, this episode gives you the mindset, systems, and strategy to build a podcast that grows your brand, attracts aligned clients, and stands the test of time.

What You’ll Learn in This Episode:

  • How Michelle went from zero listeners to a top marketing podcast in the U.S
  • Why consistency is the #1 secret to podcast growth (and how to stay consistent)
  • The systems Michelle uses to batch, repurpose, and promote her episodes
  • How to use your podcast as a visibility engine—not just a platform
  • Real talk: what most people don’t tell you about podcasting and monetization
  • The mindset shifts that kept Michelle going even when growth felt slow
  • How to use your podcast to get speaking opportunities, brand deals, and clients
  • Lessons from 500 episodes that can shortcut your own content journey

    • Who This Episode Is For:

    • Aspiring or current podcasters who want to grow an audience and stay consistent
    • Entrepreneurs and coaches who want to use podcasting to build authority
    • Creators looking for a long-term platform to grow visibility and trust
    • Multi-passionate business owners who want a content hub that fuels their ecosystem

      • Key Takeaways:

      • Your podcast can be the most powerful pillar in your content ecosystem
      • You don’t need fancy equipment—just clarity, consistency, and a system
      • Every episode is a chance to lead, teach, and sell without sounding salesy
      • Podcasting is a long game, but it delivers long-term visibility and ROI

      • 500 episodes is proof that showing up pays off—your voice matters

        Let’s Connect & Get Your Freebie!

        Stay inspired and get daily visibility tips—follow Michelle everywhere:

        • Instagram: @michellelthames
        • Threads: @michellelthames
        • LinkedIn: Michelle L Thames
        • YouTube: Michelle L Thames
        • Podcast: Social Media Decoded
          • Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

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          Social Media DecodedBy Michelle Thames
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