Entrepreneurs need to reframe failure as the norm, says Aidan Corbett.
He is the Co-Founder and CEO of Wayflyer, a unicorn which provides funding for ecommerce companies.
Not too shabby, and along the way, he has tried and failed with various initiatives. His failures didn’t all come in one go, but what he learnt added up to some pretty good startup lessons. 
What happened?
If you have any feedback, we’d love to hear it. What would make the show better?

hello@secretleaders.com 

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My Favourite Failure: Startup lessons from several failures that added up to a unicorn - Wayflyer Co-Founder Aidan Corbett

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
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Contact: hello@secretleaders.com

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What does it take to bounce back from a business blunder that nearly costs you everything? 
Ask Joel Primus, the Founder who went from a mortifying moment on Dragon's Den to a multi-million dollar exit - and then found himself on the brink of bankruptcy when a global pandemic hit.
Joel takes us behind the scenes of ill-fated underwear launch that left him red-faced on national television and scrambling to save his company. 
Through it all, Joel emerges with a newfound appreciation for the long game of entrepreneurship, the power of perseverance, and the importance of confronting one's fears head-on.

…

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My Favourite Failure: The Great Underwear Fiasco  - Joel Primus

Discover the Secrets to Becoming "Unstressable" with Mo Gawdat and Alice Law

Former Google X executive Mo Gawdat and stress management expert Alice Law share their revolutionary approach to thriving under pressure.
Mo and Alice challenge the notion that stress is inevitable for success. They explore the far-reaching impacts of chronic stress, practical strategies for building resilience, and the transformative power of purpose and authenticity.
Whether you're an entrepreneur seeking peak performance or simply craving a more balanced life, this episode will inspire you to reclaim your well-being and unlock your full potential. Tune in to discover the secrets to becoming "unstressable" and thriving in all areas of life.

…


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You can find our historic newsletters here: https://www.secretleaders.com/episodes.

Become Unstressable - Mo Gawdat and Alice Law

From hitting rock bottom to tripling his business overnight!
Executive development specialist Jim reveals how admitting his shortcomings to his wife became the catalyst for transformation, leading him to quit drinking and embark on a path of self-discovery. 
Whether you're battling your own demons or simply seeking inspiration to reach your full potential, Jim's story offers a compelling testament to the power of vulnerability, authenticity, and the courage to change."

…



Sponsors
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My Favourite Failure: One Founder's Journey to Sobriety and Success - Jim Frawley

Nick Sabine, Co-Founder of Resident Advisor (RA), shares his journey of self-discovery and the transformative power of authenticity in leadership and life.

From his early inspiration in the electronic music scene to the challenges of growing a global brand, Nick candidly discusses the struggles of maintaining authenticity, navigating co-founder relationships, and leading through crisis.

A life-altering divorce and a period of self-reflection, including embracing boredom and solitude, led Nick to reconnect with his true self. This newfound authenticity reshaped his leadership style, allowing him to build genuine connections with his team, which proved crucial when COVID-19 hit, wiping out 95% of RA's revenue.

Nick offers a rare glimpse into the high-pressure world of the music industry, while reminding us that true success lies in the depth of our relationships and the courage to be unapologetically ourselves.

…

Sponsors
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
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Resident Advisor: Bootstrapping a Global Music Empire - Nick Sabine

In the face of failure, do you quit or persevere?
Alden Mills, a former Navy SEAL who has navigated the ups and downs of entrepreneurship. Alden shares the invaluable lessons he learned about failure during his time in the SEALs and how he applied them to his business ventures.
From the brink of bankruptcy to generating nearly $100 million in sales, Alden's journey is a testament to the power of resilience and the importance of staying connected to your passion and purpose.

Sponsors
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
Personio - all in one HR platform: https://personio.com/secretleaders
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Newsletter
Sign up here: https://secretleaders.email/.
You can find our historic newsletters here: https://www.secretleaders.com/episodes.

My Favourite Failure: Startup lessons from several failures that added up to a unicorn - Wayflyer Co-Founder Aidan Corbett

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