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My plan for ITV
Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.
Presenter: Ros Atkins
Producer: Helen Fitzhenry
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By BBC Radio 4
4.4
2828 ratings
Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.
Presenter: Ros Atkins
Producer: Helen Fitzhenry
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