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My Predictions for the Online Coaching Industry in 2023
Don’t panic, but… the strategies and tactics that helped you connect with ideal clients on social media and make sales in your online coaching business last year probably won’t work so well in 2023.
That’s not necessarily a bad thing, though – especially if you’re ahead of the game and are proactive in transforming your content and offers to align with what current potential buyers DO want to see.
Listen to this episode to find out why you should focus on relationship-based sales and marketing (hint: this includes non-icky prospecting), why you should *not* create more low-ticket offers (even during a recession), how you can use futurecasting to boost your sales, and SO MUCH MORE!
In this episode, I cover:
My blanket hut: https://ibb.co/mCpSS36
The fact that the online space is ALWAYS evolving, which means our digital marketing efforts must also continue to evolve [3:50]
What makes me qualified to offer these predictions – and why I’m confident that my predictions are accurate [5:10]
Why I predict that relationship-based sales and marketing (and prospecting) will be key for connecting with new clients in 2023 [8:30]
The reasons I believe niching down further into your industry and becoming more of a specialist will help you grow your business [14:35]
NOT creating more low-ticket offers and instead offering more extended payment plans for your more expensive offers [16:30]
Using futurecasting to boost sales in 2023 [23:20]
Why you don’t have to worry about trending sounds anymore and can turn your focus back to creating ORIGINAL video content [26:05]
TikTok and why I believe it’s much easier to grow there than on Instagram (but still – do NOT abandon Instagram!) [30:00]
Why focusing more on creating educational content/infographics vs. personal photos will serve you well in 2023 [33:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
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By Lynette Marie Hoyle
4.9
126126 ratings
Don’t panic, but… the strategies and tactics that helped you connect with ideal clients on social media and make sales in your online coaching business last year probably won’t work so well in 2023.
That’s not necessarily a bad thing, though – especially if you’re ahead of the game and are proactive in transforming your content and offers to align with what current potential buyers DO want to see.
Listen to this episode to find out why you should focus on relationship-based sales and marketing (hint: this includes non-icky prospecting), why you should *not* create more low-ticket offers (even during a recession), how you can use futurecasting to boost your sales, and SO MUCH MORE!
In this episode, I cover:
My blanket hut: https://ibb.co/mCpSS36
The fact that the online space is ALWAYS evolving, which means our digital marketing efforts must also continue to evolve [3:50]
What makes me qualified to offer these predictions – and why I’m confident that my predictions are accurate [5:10]
Why I predict that relationship-based sales and marketing (and prospecting) will be key for connecting with new clients in 2023 [8:30]
The reasons I believe niching down further into your industry and becoming more of a specialist will help you grow your business [14:35]
NOT creating more low-ticket offers and instead offering more extended payment plans for your more expensive offers [16:30]
Using futurecasting to boost sales in 2023 [23:20]
Why you don’t have to worry about trending sounds anymore and can turn your focus back to creating ORIGINAL video content [26:05]
TikTok and why I believe it’s much easier to grow there than on Instagram (but still – do NOT abandon Instagram!) [30:00]
Why focusing more on creating educational content/infographics vs. personal photos will serve you well in 2023 [33:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
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