In this episode, we are going to talk about the new collaboration from Seiko 5 & Pepsi collaboration.

Seiko has officially teamed up with Pepsi for the first time to produce two limited edition watches, the SRPL99 and the GMT‑model SSK047. Both watches are capped at 7,000 pieces each (numbered).SRPL99 leans retro: a 38 mm stainless steel SKX‑series case, silver (or white) dial with 1990s Pepsi branding, a red‑&‑blue diver‑style bezel, day‑date display, 41‑hour power reserve, and comes on a steel bracelet.

SSK047 is the GMT version: bigger (≈ 42.5 mm), black hard‑coated SKX case, bidirectional Pepsi bezel, 24‑hour hand (dual time zone), silicone strap (first time for SKX GMT), same 41‑hour (≈) movement, and also limited to 7,000 pieces.

Both models feature the Pepsi logo on the dial and case‑back, water resistance to 100m, Hardlex crystal, and are packaged in Pepsi‑can‑inspired containers.

In this episode, we are going to talk about the Studio Underd0g - 01 Series (Gen 3) restocked coming on 10th September (SGT Time).

The 01 Series is where Studio Underd0g first made its mark. Conceived by designer Richard Benc during the COVID-19 lockdown in 2020, the series launched as a bold attempt to blend serious horological craftsmanship with a light-hearted, irreverent aesthetic. Benc used his design expertise to craft something fun and distinctive dials inspired by fruit and other whimsical themes that defied conventional watch design .

In this episode, we are going to talk about the latest collaboration from Watch Ho & Co together with Selten, the Jui. The Jui is created to mark the club's 2nd anniversary and it is a commemorative piece that carries a single, powerful idea in it's name, Jui 聚, to meet, to gather. The dial is made with a natural black Tahitian mother of pearl which is further enhanced with an intricate mountain pattern that is engraved with digital CNC precision.

In this episode, we are going to talk about the M.AD. 1 & 1S! Perfect timing to talk about this as the new M.A.D.1S ‘Grow Your Dreams’ limited edition raffles starts on 2nd September.

The M.A.D.1, launched in 2021 under MB&F's more accessible “M.A.D. Editions” label, was conceived as a whimsical yet affordable introduction to Max Büsser’s avant-garde designs, originally offered only to friends and collectors using a modified Miyota movement. Its successor, the M.A.D.1S, debuted in 2024 with a slimmer profile at 42 mm wide and 15 mm tall, roughly 20% thinner with a change to a Swiss-made La Joux-Perret G101 automatic movement. Time is still read laterally via a rotating cylinder on the case side, with a simplified single-cylinder display and refined slimmer lugs.

In this episode, we are going to talk about the Dennison ALD collection! Perfect timing to talk about this as the Time+Tide Datenight version will be launching in a few days time (at the time of filming).

Dennison, a historic British watch case maker revived in recent years, launched the A.L.D. Collection in 2024 as a modern reinterpretation of its vintage heritage. Designed by Emmanuel Gueit (of AP Royal Oak Offshore fame), the collection features slim, cushion-shaped cases paired with either striking natural stone dials (like lapis, malachite, or tiger’s eye) or elegant sunray-finish options.

In this episode, we are going to talk about the Kurono Tokyo Choronograph (post 2023 iteration) as the new variant, Vermilion is going to be on sale on 22 August exclusively in the Kurono Tokyo or Shanghai Saloons.The Kurono Tokyo Chronograph is a limited-edition, 38 mm automatic column-wheel chronograph designed by Hajime Asaoka, blending refined Art Deco aesthetics with vintage-inspired details like box‑sapphire crystal and guilloché subdials with one variant even featuring a unique “kyudo” arrow-shaped sub‑hand for enhanced legibility. It houses a reliable Seiko NE86 movement (45‑hour power reserve).

In this episode, we are going to talk the MoonSwatch that has changed the game for the watch industry in the past 3 years.Released in 2022, it offers a more affordable, playful take on the classic Speedmaster, using Swatch’s bioceramic material and vibrant planetary-themed designs. Each model is named after a celestial body, like “Mission to the Moon” or “Mission to Mars.” Despite its lower price, it retains key Speedmaster design elements, making it popular among collectors and newcomers alike.

In this episode, we are going to talk the legendary chronograph, the Zenith Chronomaster Original.The Zenith Chronomaster Original is a modern reissue of the brand’s iconic 1969 El Primero A386, one of the first automatic chronograph watches ever made. It retains the vintage 38mm case size, tri-color subdials, and high-beat 5Hz movement that defines the El Primero legacy.Inside, the updated El Primero 3600 caliber offers 1/10th of a second chronograph timing and a 60-hour power reserve. It blends faithful retro aesthetics with cutting-edge chronograph performance, making it a standout for both collectors and modern watch fans.

In this episode, we are going to talk about the most hype Rolex watch of all time, the Daytona!The Rolex Daytona was initially released in 1963 as a tool watch for professional race car drivers, but it struggled to gain popularity and sat unsold in display cases for years. Its turning point came decades later, largely due to its association with actor and race car enthusiast Paul Newman, whose personal Daytona became a coveted collector’s item. As vintage models skyrocketed in value, demand surged for modern versions, transforming the Daytona into one of Rolex’s most hyped and hardest-to-get timepieces. Today, it's a symbol of luxury, exclusivity, and watch collecting prestige.

In this episode, we are going to talk about one of the most innovative watch in terms of new movement/tecnology, the Grand Seiko Snowflake!The Grand Seiko Snowflake (SBGA011 & SGBA211) is a refined, elegant timepiece known for its stunning white dial that mimics the texture of freshly fallen snow inspired by the pristine snow found in the mountainous regions of Japan, particularly around the Shinshu Studio in the Nagano Prefecture, where the watch is meticulously crafted.Powered by Seiko's Spring Drive movement, it combines impeccable craftsmanship with exceptional accuracy, offering both beauty and precision in a timeless design.