You've Got This | Tips & Strategies for Meaningful Productivity and Alignment in Work and Life

MYW 39: Content Marketing


Listen Later

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services.

Transcript (.docx)

We answer:

  • What is content marketing?
  • How is content marketing about relationship-building?
  • How do we strategically use content marketing to let people know about the products and services we offer?
  • How do we succeed (and fail!) at content marketing?
  • What are the things that people respond to in your content and how does that inform your content generation?
  • How do you create evergreen content?
  • Other things mentioned in this episode:
    • Get to work book planner
    • Gradblogger Podcast
    • Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.

      If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

      Thanks for listening!

      ...more
      View all episodesView all episodes
      Download on the App Store

      You've Got This | Tips & Strategies for Meaningful Productivity and Alignment in Work and LifeBy Dr. Katie Linder

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      63 ratings


      More shows like You've Got This | Tips & Strategies for Meaningful Productivity and Alignment in Work and Life

      View all
      TED Health by TED

      TED Health

      1,431 Listeners

      The 5 AM Miracle: Healthy Productivity for High Achievers by Jeff Sanders

      The 5 AM Miracle: Healthy Productivity for High Achievers

      730 Listeners

      Organize 365 Podcast by Lisa Woodruff

      Organize 365 Podcast

      1,306 Listeners

      The Productivity Show by Asian Efficiency

      The Productivity Show

      508 Listeners

      Edit Your Life | Simplify + Declutter Your Home, Time, and Mental Space by Christine Koh

      Edit Your Life | Simplify + Declutter Your Home, Time, and Mental Space

      515 Listeners

      It's The ADHD-Friendly Show | Personal Growth, Well-being and Productivity for Distractible Minds by Caren Magill

      It's The ADHD-Friendly Show | Personal Growth, Well-being and Productivity for Distractible Minds

      100 Listeners

      This Organized Life: Decluttering Tips for Moms, Entrepreneurs and Professional Organizers by Laurie Palau

      This Organized Life: Decluttering Tips for Moms, Entrepreneurs and Professional Organizers

      277 Listeners

      The Double Win by Michael Hyatt & Megan Hyatt-Miller

      The Double Win

      1,436 Listeners

      Career Contessa by Career Contessa

      Career Contessa

      453 Listeners

      Life Kit by NPR

      Life Kit

      4,328 Listeners

      Focus on This by Full Focus

      Focus on This

      612 Listeners

      It's About Time | Time Management & Productivity for Work Life & Balance by Anna Dearmon Kornick

      It's About Time | Time Management & Productivity for Work Life & Balance

      227 Listeners

      SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM by Chelsi Jo

      SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM

      649 Listeners

      Best Laid Plans by Sarah Hart-Unger

      Best Laid Plans

      741 Listeners

      Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

      Coaching Real Leaders

      643 Listeners