Nadjmat

Mental Health Friday with Nadjmat! ❤

Running your own business is unbelievably rewarding, but for many small business owners having sole responsibility for the company's success or failure can take its toll. Same goes for life in general. 

While it can be tempting to focus all of your time and attention on your business, or project or even family, it's also essential that you take care of yourself! It is the best way to live your life!

I talk about mental health quite often in my episodes and I have decided to have an additional episode each week on Friday to cover the topic of mental health. 

In this week's episode, we are going to talk about the below points:

Links to topic discussed during this episode:

The Inflamed Mind: a radical new approach to depression: https://www.youtube.com/watch?v=iw7b0-yTnT0

The Drama triangle: https://en.wikipedia.org/wiki/Karpman_drama_triangle#:~:text=The%20drama%20triangle%20is%20a,in%20psychotherapy%2C%20specifically%20transactional%20analysis.

Welcome to our 2nd book review: Blue Ocean Strategy!

Blue ocean = available market space = opportunities!

The book is about breaking made up market boundaries and looking at new ways to create new rules!

How to create a new demand by building a new strategy!

A market analysis is as irrelevant as your competition!

In this episode, we are going to talk about the 3 parts of the book which are differentiation & low cost, creating new demand and people!

We will review 2 examples used in the book (out of many): Nintendo & Yellow Tail. 

Then we will conclude our episode by looking at how to apply the Blue Ocean Strategy to social media.

We can only maintain active and stable social relationships with 150 people! The focus here is the level of intimacy! 

The 4 circles/categories of relationships are:

These groups are fluid, and individuals can move from one circle to the next, or out of the grouping altogether.

In this week's episode, we are going to cover these 3 questions:

Your circle of influence:

The idea behind all of this really is that you design your own life by focusing your time and your energy on things that you can do something about!

The Circle of Influence represents all the things in our lives, both personally & professionally that we have absolute control over. Things like our attitude, body language, choices, things we say, and our behavior would fall within our circle of influence.

Proactive people tend to focus on things in their circle of influence, things they can actually do something about. 

Reactive People focus on the circle of concern. As a result, their circle of influence can shrink.

Habits & Routines

When you're dealing with difficult situations, think to yourself, "Is this in my circle of influence?" And handle it accordingly. Start chain reaction with small actions.

How to market to all 5 generations! EPISODE 10! 🎈🎇✨🎉🎊🎄

1- Defining what a generation is & 5 generations

A group of people with similar social, economical and political issues. A group of people with similar habits.

The length of a generation is determined by the birth of a parent to the birth of a child. In many cases the male-line generations are always longer from father to son, than female-line generations, from mother to daughter.

-Traditionalists, born prior to 1946 (75 YO and older)

-Baby Boomers

-Generation X

-Millennials

-Generation Z, born after 1997 (22 YO and younger)

2- Generational marketing

What is generational marketing?

Generational marketing is a marketing approach that uses generational segmentation in marketing communication. 

Why is it important?

It allows marketers to target an audience on the basis of their similarities and dissimilarities.

As a business owner, you do not want to alienate some of your customers! Generational differences affect purchase behavior.

3- Collaborating together as suppliers, vendors, and business owners.

Each generation comes with different leadership, communication and career development styles

Culture of Health & mental wellness in your company

It is important for business owners to openly talk about health and mental wellness to create an atmosphere of trust and empowerment!

Our episode this week will cover the topic of health and mental wellness in 3 points:

How important is social media for your business growth?

Social media is one of the channels of sales you can choose to have and is important to understand.

I love social media! For this week's post I have compiled 3 benefits of using social media marketing! I hope you will enjoy this episode where I am explaining more in details the below points:

Partnerships: People with the same direction and want to win with you are easier to find. Similar interests and adding value to each other’s lives.

WW audience: Your followers are your potential customers. Your social media page IS your company. When you have an audience of more than 100 people, make sure to create rules of communications. English is a WW language, but we do not all speak the same English.

Support others: Shares, likes, and comments count! Follow specific hashtags that are related to your business and interact with other people that are already using them.

Book review #1: Crucial conversations

“Crucial conversations” is a business self-help book written by the four co-founders of VitalSmarts: Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler.

The book is about defining what a crucial conversation is and the power of dialogue to transform relationships.

A conversation turns crucial when signs show that people do not feel safe anymore and your own style of communication is under stress.

Fear drives silence. To make an environment safe, recoding silence is essential. Look when safety is at risk.

Do not back away, arguing matters, do not force your opinion on someone, start with how you feel, focus on what YOU want! Do not focus on winning and clarify what you want for YOU!

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Stress management & decision making

We live in a world when people keep increasing speed. Yes, people!

If you want your business to function well, please do not look for ways to run faster & better. That is focusing on the wrong path to be more effective. That is the best way to become professionally ineffective & personally burn out.

As a leader of your company, you have to trust that you are not in control of everything.

We all want meaning and purpose in our work! We all want to be appreciated & make impactful contributions to the people around us. Across every layer of management, this concept should be understood to run a company the right way & reduce stress.

Do not forget about your values in your work! Who you are in your personal, private, spiritual world, is the same as in your business. Do not let competition & targets create a fake pressure. These 2 worlds, personal & professional, clash very often!

Place meaning in your workplace as high as it is in your personal life!

Instead of achieving results, focus on serving a purpose!

Make it work by serving others!

- Yourself: Appreciate & acknowledge yourself! Regardless of your company size or industry, people come or leave because of you! Appreciating yourself makes you take better decision & hire good people.

- Your Employees: We've all been employees! What do you like the most about working where you? What don’t you like about it? Your employees think like you!

- Your Clients: What company do you like buying from the most? What kind of clients are you to them? Mindset: "I will adapt and make it happen!"

- Your suppliers: Tell your suppliers that you appreciate the collaboration you have! Say what you like about the service/product. Mention the names of individuals who have provided extra help.