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Your reputation is your most valuable asset — but also the most fragile.
In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn’t just about avoiding scandal — it’s about building trust, culture, and resilience before anything goes wrong.
In this episode, we speak with Emma Woollcott, one of the UK’s top legal experts in reputation protection, about what organizations need to know now to prepare for the headlines they hope they never make.
Listen For
4:42 Reputation Redefined: It's About Feeling, Not Thinking
7:54 Avoidable Crises: Most Disasters Don’t Come Out of Nowhere
9:38 Simulate the Storm: Why Crisis Drills Are Gamechangers
12:56 Crisis Command: Cutting Through Chaos and Ego
17:19 Rise of the Newsfluencers: The New Media Landscape
20:23 Answer to Last Episode’s Question From Guest Mark Burey
Guest: Emma Woollcott
Website | Email | LinkedIn
Rate this podcast with just one click
Stories and Strategies Website
Curzon Public Relations Website
Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest
Request a transcript of this episode
Support the show
By Stories and Strategies5
1414 ratings
Your reputation is your most valuable asset — but also the most fragile.
In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn’t just about avoiding scandal — it’s about building trust, culture, and resilience before anything goes wrong.
In this episode, we speak with Emma Woollcott, one of the UK’s top legal experts in reputation protection, about what organizations need to know now to prepare for the headlines they hope they never make.
Listen For
4:42 Reputation Redefined: It's About Feeling, Not Thinking
7:54 Avoidable Crises: Most Disasters Don’t Come Out of Nowhere
9:38 Simulate the Storm: Why Crisis Drills Are Gamechangers
12:56 Crisis Command: Cutting Through Chaos and Ego
17:19 Rise of the Newsfluencers: The New Media Landscape
20:23 Answer to Last Episode’s Question From Guest Mark Burey
Guest: Emma Woollcott
Website | Email | LinkedIn
Rate this podcast with just one click
Stories and Strategies Website
Curzon Public Relations Website
Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest
Request a transcript of this episode
Support the show

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