Your reputation is your most valuable asset — but also the most fragile. 

In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn’t just about avoiding scandal — it’s about building trust, culture, and resilience before anything goes wrong. 

In this episode, we speak with Emma Woollcott, one of the UK’s top legal experts in reputation protection, about what organizations need to know now to prepare for the headlines they hope they never make. 

Listen For

4:42 Reputation Redefined: It's About Feeling, Not Thinking

7:54 Avoidable Crises: Most Disasters Don’t Come Out of Nowhere

9:38 Simulate the Storm: Why Crisis Drills Are Gamechangers

12:56 Crisis Command: Cutting Through Chaos and Ego

17:19 Rise of the Newsfluencers: The New Media Landscape

20:23 Answer to Last Episode’s Question From Guest Mark Burey 

Guest: Emma Woollcott

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