In this episode of Add To Cart, we checkout Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer.  Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity – and in 2006 she launched her own plus size fashion label, Embody Women. 

Links from the episode:

Embody Women

Unlocking the Value of Size Inclusivity with Australia’s First Plus Size Model | #362

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

Impact.com

About your host: Jo-Anne Hui-Miller from The General Store

Jo is content and insights director at multi-disciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.

About your co-host: Natalie Wakeling from Embody Women

Natalie Wakeling is one of Australia’s most well-known plus-size models. Since her first editorial spread for Cosmopolitan Magazine back in 2000, she has been a fierce advocate for body inclusivity in the fashion industry, helping pave the way for some of today’s biggest names in curve fashion.

You can contact Natalie at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email

Questions? Shoot us a text!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community