In this episode of Add To Cart, we checkout Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability.  The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year.  Their range has now expanded to include t-shirts, towels and loungewear.

Links from the episode:

 Innovating in the Textile Industry: How Paire is Redefining Comfort and Sustainability | #356  

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-hosts: Nathan Yun from Paire

Nathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line.

You can contact Nathan at LinkedIn

Rex Zhang from Paire

Rex comes from a family that has been running textile factories for over 40 years. He is a textile expert with extensive knowledge of fabric technology and materials science. Drawing from Rex's expertise and dedication, Paire introduced Supreme CoolBlend, a game-changing thread blending Merino wool and cotton. Rex's commitment to sustainable innovation has propelled Paire's mission to revolutionise the fashion industry, creating environmentally friendly and incredibly comfortable clothing.

You can contact Rex at LinkedIn

About your host: Nathan Bush from Add To Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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