Naval

Apply specific knowledge with leverage and eventually you will get what you deserve.

• On a long enough time scale you will get paid 0:00

• What are you really good at that the market values? 1:59

Transcript: http://nav.al/deserve

Competition will blind you to greater games. You're one step away from a better market.

• Businesses that seem like they're in direct competition really aren't 0:00

• My first company got caught up in the wrong game 1:23

Transcript: http://nav.al/stupid-games

Competition can make you play the wrong game. No one can compete with you on being you.

• Competition will trap you in a lesser game 0:00

• No one can compete with you on being you 1:27

• In entrepreneurship, the masses are never right 2:40

• Combine your vocation and avocation 3:45

Transcript: http://nav.al/competition-authenticity

Become the best in the world at what you do. Keep redefining what you do until this is true.

• Keep redefining what you do until you're the best at what you do 0:00

• Find founder-product-market fit 1:35

Transcript: http://nav.al/redefining

You should be too busy to "do coffee", while still keeping an uncluttered calendar.

• Be too busy to "do coffee" while keeping an uncluttered calendar 0:00

• People will meet with you when you have proof of work 2:00

• Networking is overrated even early in your career 2:09

Transcript: http://nav.al/meetings

Work as hard as you can. Even though what you work on and who you work with are more important.

• Work as hard as you can 0:00

• But what you work on and who you work with are more important 1:00

• Nobody really works 80 hours a week 2:22

• Inspiration is perishable 3:05

• Impatience with actions, patience with results 3:36

Transcript: http://nav.al/work-hard

If outsourcing a task will cost less than your hourly rate, outsource it.

• Set and enforce an aspirational hourly rate 0:00

• You can't penny pinch your way to wealth 1:27

• My aspirational rate was $5,000/hr 1:56

• If you can outsource something for less than your hourly rate, outsource it 2:57

• Your hourly rate should seem absurdly high 3:39

Transcript: http://nav.al/hourly-rate

Everything we've discussed so far has been setting you up to apply judgment.

• In an age of infinite leverage, judgment becomes the most important skill 0:00

• Everything else you do is setting you up to apply judgment 1:21

• Judgment is knowing the long-term consequences of your actions 2:40

• Without experience, judgment is often less than useless 3:15

• The people with the best judgment are among the least emotional 4:05

• A lot of the top investors often sound like philosophers 5:18

• The more outraged someone is, the worse their judgment 6:00

Transcript: http://nav.al/judgment

The continuum from laborer to real estate tech company goes from low accountability to high specific knowledge, accountability and leverage.

• Laborers get paid hourly and have low accountability 0:19

• General contractors get equity, but they're also taking risk 1:20

• Property developers pocket the profit by applying capital leverage 2:14

• Architects, large developers and REITs are even higher in the stack 3:16

• Real estate tech companies apply the maximum leverage 4:05

Transcript: http://nav.al/laborer-tech

Ideally, you should pick a business model with network effects, low marginal costs and scale economies.

• Scale economies: the more you produce, the cheaper it gets 0:00

• Zero marginal cost of reproduction: producing more is free 0:51

• Network effects: value grows as the square of the customers 1:34

• Network effect businesses are natural monopolies 2:26

• In a network effect, each new user adds value to the existing users 3:06

• Zero marginal cost businesses can pivot into network effect businesses 5:01

Transcript: http://nav.al/business-models