Jon Acuff is the New York Times bestselling author of nine books, including his most recent, “All It Takes is a Goal”. For over 20 years he’s also helped some of the biggest brands tell their story, including The Home Depot, Bose, and Staples. His fresh perspective on life has given him the opportunity to write for Reader’s Digest, Fast Company, The Harvard Business Review and Time Magazine.

Jon Acuff emphasizes the importance of setting realistic expectations for children's development and not rushing their growth process. He highlights the significance of nurturing children's interests without suffocating them, allowing them to explore and discover their passions at their own pace.

He shares personal anecdotes and insights on how he approaches goal-setting with his own children, emphasizing the need to pay attention to what lights them up and to nurture their curiosity. Jon Acuff also touches on the importance of creating a supportive environment for children to explore their interests and develop their skills.

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