Have you ever wondered what it's like to be at the helm of an emerging industry, particularly cannabis? Meet Brady Cobb, the CEO of Sunburn Cannabis. He's got a tale that's a cocktail of legacy, resilience, and success. From the roots of his family's history woven with cannabis, to his transformation from a lawyer to a cannabis industry tycoon, Brady narrates his intriguing journey. As a bonus, we explore valuable insights into the Florida cannabis market and the unique strides his company is making.

Politics, they say, affects everything. Unsurprisingly, the cannabis industry is no exception. Brace yourselves as we maneuver through the labyrinth of political reform and safe banking legislation needed to smoke life into the cannabis industry. Our chat uncovers the marks left by past cannabis convictions, the anticipation building up towards the forthcoming election year, and the potential revolution on the horizon. While we're at it, we'll also shed light on the weighty influence of the alcohol industry, its prospective impact on cannabis, and how the international market could shape the US approach.

There are numerous layers to the cannabis industry, and one of the most fascinating is how it intertwines with corporate culture. In this episode, we trace the evolution of cannabis culture and how it's seeping into the fabric of corporate professionalism. Spotlighting the success stories of GTI and Sunburn, we reveal how authenticity can fuel the engines of growth. We delve into the stumbling blocks littering the cannabis landscape and how strategic pricing can be a game-changer. And of course, we wouldn’t miss discussing the exciting technology prospects brewing in the industry. Whether you're a cannabis entrepreneur or just keen to learn, this episode is your golden ticket to understanding the cannabis industry, its challenges, and its opportunities.

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