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https://www.youtube.com/@janebayler 

"How To Raise Private Finance Without Ever Asking For Money - With Jay Conner"

https://www.youtube.com/watch?v=CYU_Y9Ff7fE&t=99s 

In the fast-paced and competitive world of real estate, having adequate financing is a game-changer. In our latest podcast episode of Raising Private Money with Jay Conner, we delve deep into the myriad strategies for raising private money without ever having to ask for it.

The Journey from Traditional Financing to Private Money

Jay Conner's journey is one of transformation and adaptation. Growing up in the housing business, Jay initially focused on mobile homes before transitioning to flipping single-family houses. The real game-changer came in 2009 when the global financial crisis led him to lose access to traditional bank funding. This twist of fate pushed Jay to explore the untapped potential of private money and self-directed IRAs. Remarkably, within just 90 days, Jay raised over $2,150,000 in private finance without directly soliciting it, laying the foundation for his innovative fundraising strategy.

The Importance of Being Financially Prepared

One critical insight that Jay emphasizes is the importance of having money ready to make offers on properties. He criticizes the overly optimistic advice from some real estate gurus who suggest getting a deal under contract first and expecting the money to show up later. Jay's proactive approach involves securing finance upfront, ensuring swift transactions, and maximizing opportunities in the competitive real estate market. 

The Role of Networking: From BNI to Community Involvement

Jay's strategy for raising private finance transcends traditional methods. He highlights the role of Business Network International (BNI), a networking group designed to foster connections and lead sharing among professionals. BNI's structure, which allows only one member per category, helps streamline connections and build trust. Participating in weekly meetings and one-on-one sessions provides invaluable insights into other members’ businesses and clients. By leveraging BNI, Jay has successfully networked for real estate deals and private lending opportunities.

Beyond BNI, Jay stresses the importance of expanding one's network by engaging with the community. Potential private lenders often belong to three main categories: those who know you, those who know someone you know, and those who may become clients through networking. Investing time in community involvement and nurturing these relationships can yield fruitful connections and opportunities for securing private financing.

Educating Potential Private Lenders: A Key Element to Success

Negotiation is a typical part of securing financing, yet Jay offers a refreshing alternative by focusing on education over negotiation. Prospective private lenders often lack understanding of private money or self-directed IRAs. Jay explains that by educating these individuals about his private lending program and the security it offers, he mitigates the need for negotiations. This approach builds confidence and trust among lenders, making them more comfortable and willing to invest. 

One of Jay’s notable strategies involves offering promissory notes backed by mortgage or deeds of trust, ensuring the property serves as collateral. Maintaining a conservative loan-to-value ratio of 75% further protects the lender, creating a secure and appealing investment prospect.

Marketing Strategies: Direct Outreach to Property Owners

Finding profitable real estate deals is inherently challenging, and Jay's marketing approach is designed to maximize success. Rather than relying solely on listings, Jay focus