In this episode, Nathan welcomes Valeria Piaggio, Global Head of Inclusive Growth at Kantar – the world’s leading data, insights, and consulting company – and member of Understood.org Women’s Council, to discuss why neurodivergent consumers matter more than ever.

They discuss new Kantar and Understood.org research that challenges the myth that neurodiversity is a niche issue — in fact, it’s a fast-growing, high-impact segment, especially among younger consumers. Valeria explains how brands can better serve and engage this growing population by rethinking research, representation, and inclusive design. And why it drives business growth.

Timestamps

(05:58) Kantar’s latest research on neurodivergent consumers

(14:14) “If you’re not including neurodivergent voices in your research, you’re already behind.”

(19:33) What Google gets right about inclusion

(25:24) “The shift towards being more effective is to talk less and do more.”

We love hearing from our listeners! Email us at [email protected]

Understood.org is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give.