Do you ever argue with your own brain? Ya’know, like when your gut tells you one thing but your brain is saying something different. You’re not crazy. At least, according to Dr. Michael L. Platt, you’re not. Dr. Platt is the Director of the Wharton Neuroscience Initiative and a James S. Riepe Professor at the University of Pennsylvania. In this #Neuromarketing series, host Erik Kostelnik chats with Dr. Platt about the basics of neuromarketing and how it affects B2B. Plus, the two cover…  The power of neuromarketing in determining an ROI for marketing initiatives Why people often think about brands the same way they think about people The ethics involved with combining neuroscience and business Find more on neuromarketing here: https://neuro.wharton.upenn.edu/ This series is hosted by Erik Kostelnik, Founder & CEO at Postal.io.  To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.