Never Let a Good Acquisition Go to Waste (CFFL 456)

Jack Butala:                       Jack Butala with Jill DeWit.

Jill DeWit:                           Hey.

Jack Butala:                       Welcome to our show, today. In this episode, Jill and I talk about never letting a good acquisition go to waste. Before we get into it though, let's take a question posted by one of our members on a landinvestors.com online community, it's free.

Jill DeWit:                           Okay. Ken asks, "Hi there, I'm a bit confused on how I should proceed with creating my websites. Should I start with one website, to sell my properties, and go from there, or should I have both a buying website and a selling website?"

That's a good question and answer [inaudible 00:00:33].

Jack Butala:                       It is, and so ... If he's been through the cashflow from LandProgram, dedicational program, I know that Ken has, because he's a member.

Jill DeWit:                           Mm-hmm.

Jack Butala:                       I recognize his name.

Jill DeWit:                           Mm-hmm.

Jack Butala:                       We advocate, at some point in a career, having two websites.

Jill DeWit:                           Mm-hmm.

Jack Butala:                       And it's really a personal preference, you know.

Jill DeWit:                           Mm-hmm.

Jack Butala:                       We still have an acquisitions website and a sales website. Our sales website now is LandPin and our acquisitions website is something else, but the way the internet ... When we started doing this, the internet was not like what it is today.

The first thing that everybody does when they get a letter, is they go to see, checkout on the internet, see if you're legit. So, I would recommend having one website, for sure.

Jill DeWit:                           Mm-hmm.

Jack Butala:                       So, do I think it's material in your success? No. To have two sites versus one, acquisition and sales? No, but we just like to do it.

I don't know, for some reason, I like to have two sites. I like to have a lot of websites, in case you haven't noticed, Jill.

Jill DeWit:                           Well, here's why we do it. Number one is, we still have offers out there from years ago, and they were sent out under one of our other entities, which is still part of us but it has grown over the years. So, I always want those people who still are hanging onto those letters, from ten years ago, to be able to go online and say, "Oh, look, they're still there. Oh, look, it's still the same phone number. Oh, look, it's still the same everything."

That's really what I need that to do. Now, it's evolved now, where I just want to be transparent. I don't need them to necessarily see that, so I want it all to be transparent. Am I worried at all about somebody finding my website and seeing their property that I paid x for and I'm selling it for y? Uh-uh. It's-.

Jack Butala:                       They don't care about that.

Jill DeWit:                           They don't.

Jack Butala:                       We were buying property, they know we're making money.

Jill DeWit:                           Exactly.

Jack Butala:                       They just want a [inaudible 00:02:30] in a problem form, they want to get out of it.

Jill DeWit:                           Totally. And they're like, "Wow, that's cool. I hope they get that." You know, or "Boy, we could have done that, but we don't have a website. We don't have all these resources, we're not set up to do that."

Jack Butala:                       Yeah.

Jill DeWit:                           That's it. So, is there any reason I need to hide what I'm doing or anything like that? Absolutely not.

And I think that's where you ... where you're going with that, Jack, when you say personal preference. You might just have one website,