Core values in a business are not just one of those nice things to have. They are very important as they define who you are, your culture and tells the world what sets you apart as a business.

The core values communicate what's important to your business, influence behavior and desired action within your team. Ultimately, they bring people on a team together on a mission to succeed.

In our case, our franchising business is growing with new franchises coming up, and we are also scaling our corporate team. In light of this, we had a recent iteration of our core values to update and simplify them.

In this episode, Rick and Matt discuss the new core values and added character traits for teammates and franchise partners.

You'll learn why we updated and simplified our core values and why having additional character traits are critical for your business.

Key Takeaways

- Why we iterated our core values (02:18)

- Do your job (04:25)

- Humor with a touch of crazy (09:08)

- Keep it simple (11:00)

- How to keep your culture intact as you scale (15:12)

- 3 Alloy character traits (16:07)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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