Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Subscribe to Amy's newsletter at amyporterfield.com/newsletter and follow her on Instagram @amyporterfield, where she shares real-life updates, Amazon finds, and marketing tips.

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Walking away from a course that pulled in over $60 million sounds like a mistake, until you hear why Amy Porterfield did exactly that. She sat down with Jay Schwedelson at Eventastic to break down how she now fuels an entire coaching business with the same live webinar every single Monday, no replay and no apologies. If you've ever told yourself your best material is too repetitive to run again, her answer might change your mind.

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Best Moments:

(04:15) Amy's reframe for anyone facing a big pivot, the idea that you have earned your elevation.

(07:46) The Tony Robbins lesson that stuck with her: growth means being uncomfortable about ninety percent of the time.

(12:06) A Claude project audits her webinar every week and nudged conversions up four percent with tiny tweaks.

(17:44) Her fix for boring webinars: make the first five minutes about them and get to the pitch by the forty-five-minute mark.

(20:32) The in-person event mistake she kept making: teaching too much when people actually wanted time to connect.

(25:35) The simple three-part email that pulled a hundred thousand dollars in three days from a list she already had.