New Books in Technology

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success (Kogan Page, 2018) shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.

In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok.

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Online privacy is under constant attack by social media and big data technologies. But we cannot rely on individual actions to remedy this—it is a matter of social justice. 

In The Private Is Political: Networked Privacy and Social Media (Yale UP, 2023), Alice E. Marwick offers a new way of understanding how privacy is jeopardized, particularly for marginalized and disadvantaged communities—including immigrants, the poor, people of color, LGBTQ+ populations, and victims of online harassment.

Marwick shows that there are few resources or regulations for preventing personal information from spreading on the internet. Through a new theory of “networked privacy,” she reveals how current legal and technological frameworks are woefully inadequate in addressing issues of privacy—often by design. Drawing from interviews and focus groups encompassing a diverse group of Americans, Marwick shows that even heavy social media users care deeply about privacy and engage in extensive “privacy work” to protect it. But people are up against the violation machine of the modern internet. Safeguarding privacy must happen at the collective level.

Jake Chanenson is a computer science Ph.D. student at the University of Chicago. Broadly, Jake is interested in topics relating to HCI, privacy, and tech policy. Jake’s work has been published in top venues such as ACM’s CHI Conference on Human Factors in Computing Systems.

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From cell phone footage of police killing unarmed Black people to leaked racist messages and even comments from friends and family on social media, online communication exposes how racism operates in a world that pretends to be colorblind. In When the Hood Comes Off: Racism and Resistance in the Digital Age (U California Press, 2023), Rob Eschmann blends rigorous research and engaging personal narrative to examine the effects of online racism on communities of color and society, and the unexpected ways that digital technologies enable innovative everyday tools of antiracist resistance.

Drawing on a wealth of data, including interviews with students of Color around the country and analyses of millions of social media posts over the past decade, Eschmann investigates the influence of online communication on face-to-face interactions. When the Hood Comes Off highlights the power of the internet as an organizing tool, and shows that online racism can be a profound wake-up call. How will we respond?

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Jeremy Black's book A History of Artillery (Rowman & Littlefield, 2023) traces the development of artillery through the ages, providing a thorough study of these weapons. From its earliest recorded use in battle over a millennium ago, up to the recent Gulf War, Balkan, and Afghanistan conflicts, artillery has often been the deciding factor in battle. Black shows that artillery sits within the general history of a war as a means that varied greatly between armies and navies, and also across time.

Charles Coutinho, PH. D., Associate Fellow of the Royal Historical Society, received his doctorate from New York University. His area of specialization is 19th and 20th-century European, American diplomatic and political history. He has written for Chatham House’s International Affairs, the Institute of Historical Research's Reviews in History and the University of Rouen's online periodical Cercles.

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Picture Research: The Work of Intermediation from Pre-Photography to Post-Digitization (MIT Press, 2023) focuses on how pictures were saved, stored, and searched for in a time before scanners, servers, and search engines, and describes the dramatic difference it made when images became scannable, searchable, and distributable via the internet. While the camera, the darkroom, and the printed page are well-known sites of photographic production that have been replaced by cell phones, imaging software, and websites, the cultural intermediaries of mass-circulation photography—picture librarians and researchers, editors, and archivists—are less familiar. In this book, Nina Lager Vestberg artfully details the range of research skills, reproduction machinery, and communication infrastructures that was needed to make pictures available to a public before digitization.

Drawing on documents and representations across a range of cultural expressions, Picture Research reveals the intermediation that has been performed by skilled workers in a variety of roles, making use of pre-photographic, photographic, and digital machineries of capture, accumulation, extraction, and transmission. Tracing a history of the modern pictorial economy from the pre-photographic 1830s to the post-digitized 2010s, it makes visible and explicit the invisible labor that has built—and still sustains—the visual commodity culture of everyday life.

Jen Hoyer is Technical Services and Electronic Resources Librarian at CUNY New York City College of Technology. Jen edits for Partnership Journal and organizes with the TPS Collective. She is co-author of What Primary Sources Teach: Lessons for Every Classroom and The Social Movement Archive.

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When the "sharing economy" launched a decade ago, proponents claimed that it would transform the experience of work--giving earners flexibility, autonomy, and a decent income. It was touted as a cure for social isolation and rampant ecological degradation. But this novel form of work soon sprouted a dark side: exploited Uber drivers, neighborhoods ruined by Airbnb, racial discrimination, and rising carbon emissions. Several of the most prominent platforms are now faced with existential crises as they prioritize growth over fairness and long-term viability.

Nevertheless, the basic model--a peer-to-peer structure augmented by digital tech--holds the potential to meet its original promises. Based on nearly a decade of pioneering research, After the Gig: How the Sharing Economy Got Hijacked and How to Win It Back (U California Press, 2021) dives into what went wrong with this contemporary reimagining of labor. The book examines multiple types of data from thirteen cases to identify the unique features and potential of sharing platforms that prior research has failed to pinpoint. Juliet B. Schor presents a compelling argument that we can engineer a reboot: through regulatory reforms and cooperative platforms owned and controlled by users, an equitable and truly shared economy is still possible.

Juliet B. Schor is an American economist and Sociology Professor at Boston College. She has studied trends in working time, consumerism, the relationship between work and family, women's issues and economic inequality, and concerns about climate change in the environment. She is a New York Times bestselling author and the Chair of the Board of Directors of the Better Future Project.

Tom Discenna is Professor of Communication at Oakland University whose work examines issues of academic labor and communicative labor more broadly.

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Hello, world! This is the Global Media & Communication podcast series.

In this episode, our host Jing Wang discusses the book The Labor of Reinvention: Entrepreneurship in the New Chinese Digital Economy (Columbia UP, 2023) by Lin Zhang.

You’ll hear about:

About the book

From start-up founders in the Chinese equivalent of Silicon Valley to rural villages experiencing an e-commerce boom to middle-class women reselling luxury goods, the rise of internet-based entrepreneurship has affected every part of China. For many, reinventing oneself as an entrepreneur has appeared to be an appealing way to adapt to a changing economy and society. Yet in practice, digital entrepreneurship has also reinforced traditional Chinese ideas about state power, labor, gender, and identity. Lin Zhang explores how the everyday labor of entrepreneurial reinvention is remaking China amid changing geopolitical currents. She tells the stories of people from diverse class, gender, and age backgrounds across rural, urban, and transnational settings in rich detail, providing a multifaceted and ground-level view of the twenty-first-century Chinese economy. You can find more about the book here by the Columbia University Press.

Author: Lin Zhang is an associate professor of communication and media studies at the University of New Hampshire.

Host: Jing Wang is Senior Research Manager at the Center for Advanced Research in Global Communication (CARGC), Annenberg School for Communication at the University of Pennsylvania, with an affiliation at the Center of the Study of Contemporary China (CSCC).

Editor & Producer: Jing Wang

Our podcast is part of the multimodal project powered by the Center for Advanced Research in Global Communication (CARGC) at the Annenberg School for Communication at the University of Pennsylvania. At CARGC, we produce and promote critical, interdisciplinary, and multimodal research on global media and communication. We aim to bridge academic scholarship and public life, bringing the very best scholarship to bear on enduring global questions and pressing contemporary issues.

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Jenna Grant is a cultural anthropologist from the University of Washington and author of Fixing the Image: Ultrasound and the Visuality of Care in Phnom Penh, published by University of Washington Press in 2022. 

Introduced in Phnom Penh around 1990, at the twilight of socialism and after two decades of conflict and upheaval, ultrasound took root in humanitarian and then privatized medicine. Services have since multiplied, promising diagnostic information and better prenatal and general health care. In Fixing the Image Jenna Grant draws on years of ethnographic and archival research to theorize the force and appeal of medical imaging in the urban landscape of Phnom Penh. Set within long genealogies of technology as tool of postcolonial modernity, and vision as central to skilled diagnosis in medicine and Theravada Buddhism, ultrasound offers stabilizing knowledge and elicits desire and pleasure, particularly for pregnant women. Grant offers the concept of "fixing"--which invokes repair, stabilization, and a dose of something to which one is addicted--to illuminate how ultrasound is entangled with practices of care and neglect across different domains. Fixing the Image thus provides a method for studying technological practice in terms of specific materialities and capacities of technologies--in this case, image production and the permeability of the body--illuminating how images are a material form of engagement between patients, between patients and their doctors, and between patients and their bodies.

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The Synchronized Society: Time and Control From Broadcasting to the Internet (Rutgers University Press, 2023) by Dr. Randall Patnode traces the history of the synchronous broadcast experience of the twentieth century and the transition to the asynchronous media that dominate today. Broadcasting grew out of the latent desire by nineteenth-century industrialists, political thinkers, and social reformers to tame an unruly society by controlling how people used their time.

The idea manifested itself in the form of the broadcast schedule, a managed flow of information and entertainment that required audiences to be in a particular place – usually the home – at a particular time and helped to create “water cooler” moments, as audiences reflected on their shared media texts. Audiences began disconnecting from the broadcast schedule at the end of the twentieth century, but promoters of social media and television services still kept audiences under control, replacing the schedule with surveillance of media use.

Dr. Randall Patnode offers compelling new insights into the intermingled roles of broadcasting and industrial/post-industrial work and how Americans spend their time.

This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.

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This is the second Peoples & Things episode featuring a guest host. In this case, it is M. R. “Mols” Sauter, an assistant professor of information studies at the University of Maryland. Sauter and Lee Vinsel interview writer Malcolm Harris about his recent book, Palo Alto: A History of California, Capitalism, and the World. Palo Alto (Little, Brown, and Company, 2023) is a BIG history of a single US city, how it developed, and how it fits into larger trend and processes of capitalist production and change. Harris, who grew up in the area, finds Palo Alto to be a place haunted by its many dark legacies, and the book’s conclusion raises large questions about the future of capitalism, justice, and the fate of the planet. This interview was recorded as a live stream as a part of Red May, “a month-long spree of red arts, red theory, and red politics based in Seattle, Washington” that “plots ways forward to a world beyond capitalism.” We are very grateful to all the Red May organizers for asking Peoples & Things to take part in the event and for allowing us to re-publish the recording as this episode.

Lee Vinsel is an associate professor in the Department of Science, Technology and Society at Virginia Tech. He studies human life with technology, with particular focus on the relationship between government, business, and technological change. His first book, Moving Violations: Automobiles, Experts, and Regulations in the United States, was published by Johns Hopkins University Press in July 2019.

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