Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an “expert” (because no one really is). Plus, you’ll hear about one of the wildest product mix-ups ever, and why Celsius handled it like marketing pros.

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Prompt

Give me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT 5’s capabilities (and specifically work on the free version). Focus on tactics that marketers could not execute in the same way using ChatGPT 4, and avoid generic ‘faster/cheaper’ answers. For each tactic, include:Name of tacticWhy it wasn’t possible in ChatGPT 4 (clear explanation)Exact prompt or workflow to make it happen on the free versionBest marketing use case (email, social, content, ads, etc.)Potential ROI or impact in 1–2 sentences.

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Best Moments:

(02:00) Why nobody’s truly an AI expert and why that’s freeing

(03:15) The big ChatGPT-5 change that now works in the free version

(04:15) Exact prompt to unlock 25 brand-new marketing tactics only possible in GPT-5

(05:25) How to skip the AI overwhelm and still stay ahead

(06:45) The vodka seltzer mix-up that landed in Celsius cans

(07:35) How Celsius turned a recall into viral marketing gold

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