A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports.

Conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries.

During yesterdays keynote as SMX West, Behshad Behzadi, Director of Search from Google in Zurich revealed that Google is currently working on conversational shopping, an extension of regular voice search but specifically for shopping.

They wrap up the last third of the show with more answers from great questions provided by SEO 101 Podcast listeners. Questions includeadvice about reposting someone else's content on my site,working on off-page seo optimization

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