New Media

By Matt McGarry and Kolby HatchBusiness Entrepreneurship

New Media episodes

March 22, 2024Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
Anik Singal is an entrepreneur, author, and expert in scaling education businesses.
Check out Anik's books and podcasts here: AnikSingal.com
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Timestamps

00:00 Choose digital product and sales method carefully.
06:50 Leverage small audiences for higher priced offers.
10:21 Forcing offers without audience interest always fails.
12:12 Answering questions, creating an FAQ, monetizing support.
14:48 Compliance market infatuates despite initial disinterest.
17:39 Streamlined installation process, captured and sold.
23:17 Low ticket pricing strategy for ad spend.
26:32 Quickly create low-ticket products using templates & AI.
30:23 Funnel engagement, low initial webinar attendance.
32:48 Extend funnel, increase sales by 30%.
35:50 Integration: Sendlane, Drip, stealth seminar, zapier.
40:47 Busy schedule, overlapping webinars, managing affiliates.
44:19 Presenting involves tech, passion, and valuable skills.
47:35 FTC investigation felt worse than a colonoscopy.
50:25 Learning, writing, and turning challenges into success.
51:39 New suite, certification, compliance marketing, book, audit.
54:43 Testimonial usage, disclosure, and court impact.
58 min
March 15, 2024Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.
Follow Eric on Twitter: @ericosiu
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter

Episode Topics & Timestamps
00:00 Early podcasting success fueled by validation and education.
05:59 Content strategy should align with expertise and budget.
08:48 Daily marketing podcast successful with 2700 episodes.
11:28 Ads to the newsletter to value, not ads.
14:23 Starting an agency is challenging but rewarding.
16:31 Start side hustle, secure financial cushion first.
21:06 Strategic hiring in the US, referral recruiting.
24:46 Productized agencies offer clear and predictable services.
26:28 Maintaining quality and demand for creators is important.
31:29 Webinar on real-life AI use cases.
35:53 Monthly marketing content with unlimited options available.
36:45 Finding sponsors for your newsletter through titles.
42:18 Financial subscriptions, conferences, and high returns.
44:48 Powerful email sales strategy: ask for a reply.
46:25 Creating communities for learning and networking.
50:00 Stay focused, avoid distractions and reach success.

Links Mentioned
Leveling Up Newsletter

Single Grain
51 min
March 08, 2024Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.

Follow Matt Paulson on Twitter: @MattPaulsonSD

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 About MarketBeat and Matt’s media company

05:14 Ad spend across Google, Bing, Facebook, and other channels

09:09 Working with agencies

11:46 Managing advertising through agencies, offers, and automation.

13:42 Hot stock trends drive high newsletter engagement.

17:28 Two big companies and smaller affiliates

20:56 The Financial publishing industry and the CPA model.

25:06 Investor relations, financial newsletters, CPA deals.

29:16 Dynamic offer rotation maximizes email campaign performance.

32:42 Multi-channel marketing maximizes message delivery effectiveness.

36:17 Email success depends on optimizing for sales.

36:59 Rising newsletter ads face potential sustainability issues.

40:44 Consider audience demographics, interests, then find affiliate program.

45:53 Marketbeat’s plans

47:23 Pioneering data-driven financial content creation

50:21 Where to find Matt online

Links Mentioned

MarketBeat.com

Twitter.com/MattPaulsonSD
51 min
March 01, 20245 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More
Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them.

Episode topics & Timestamps

00:00 Newsletter targeting Fortune 500 executives for news.
04:34 Create hyper relevant content for niche market.
06:57 High CPMs for well-defined executive audience.
12:53 Research-intensive content, provide templates, charge for value.
16:14 Curated finance memes drive engagement on Instagram.
19:19 Charter newsletter uses visuals and witty copy.
22:42 AI writing tool boosts creativity for writers.
23:34 Weekly summary of design and pricing trends.
27:23 Newsletter format: short, snippets, automate, historical lessons.
32:07 Sponsors and newsletter offer monetization challenges.
35:42 Podcast reviews books about influential people. Crazy network.
37:39 Building email list crucial for long-term success.
40:39 Opt for positive, non-crime local news.
43:14 Local writing can lead to access and recognition.
46:26 Increased interest in local business advertising benefits.
49:33 Seeking feedback and updates on shared ideas.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
51 min
February 23, 2024How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and More
Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech.
Episode topics & Timestamps

00:00 How WorkWeek started

05:04 Audience indicators and your ideal customer profile (ICP)

07:32 Slow, strategic growth trumps rushing into big projects.

10:19 Different business growth approaches have varying scalability and repeatability. Lifestyle businesses may benefit from an agency model, but for larger, scalable ventures, ongoing growth and compounding the business are crucial.

14:40 Approach to product development, growth metrics

17:32 Thoughts on newsletter recommendation networks

22:13 The email inbox is more sensitive

24:46 Paid ads

26:47 Maximizing existing audience potential

31:17 Acquiring newsletter subscribers and the potential trade-offs involved.

35:05 Focus on quality over quantity for newsletter subscribers.

36:34 Organic growth and subscriber engagement

40:14 Traditional media

43:35 Higher ad revenue, lower churn, better LTV

47:45 Prioritize audience, seek feedback, and consider time constraints.

50:24 How B2B lead generation works

Links Mentioned
WorkWeek.com

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
53 min
February 16, 2024How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses
Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more.

Episode topics & Timestamps
00:00 Aligning monetization strategies enables sustainable and scalable growth.

06:21 Creating post subscription funnel to boost sales.

09:03 Curate and repurpose newsletter content for subscribers.

11:22 Identify problems, consumer needs, and create products.

16:26 Promoting course through webinars and email marketing.

18:50 Live course allows immediate Q&A interaction.

22:31 Testing successful outreach to high-ticket service businesses.

25:24 Share audience poll in outbound strategy for agencies.

28:28 Postponing deliverability discussion, Google policy updates, future episode.

Links Mentioned

Newsletter Growth System

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
30 min
February 09, 2024How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road.
Episode topics & Timestamps
(13:20) Cornerstone Resources for Marketing and Copywriting
(13:40) Importance of Authority in Newsletter Niche
(14:00) Creating a Personal Toolkit for Sales Success
(32:40) Automating the Sales Cycle with Databases
(32:52) Identifying the Right Contacts for Sponsorship Outreach
(40:40) Incentivizing Audiences with Surveys
(41:00) The Pillars of Effective Marketing and Sales Messages
(41:20) How to Follow Wouter Teunissen's Work
(41:34) How to Support the Newsletter Operator Podcast
Links Mentioned
https://www.openrates.co/

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
44 min
February 02, 2024Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More
Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more.

Episode topics & Timestamps

(00:15) Guest Introduction

(00:42) 1440 in the media landscape, aimed at busy professionals desiring a comprehensive yet unbiased news source.

(01:49) 1440's foundation story, starting from frustration with existing news media, testing minimum viable product concepts, and the emphasis on high open rates and organic growth as evidence of product-market fit.

(04:33) 1440’s Audience & Demographics

(06:12) Retention and Engagement

(07:28) Creative Strategy & Growth Levers, discussion on the significance of high-quality, compelling creative work in driving subscriber growth

(20:25) Monetization Strategies

(39:42) Potential for Newsletter Market Saturation and the necessity for delivering high-quality content as the key differentiator for long-term success.

(44:41) Future of 1440

(52:51) Tim’s offer to assist rising newsletter creators by way of connecting and reflecting on the supportive nature of the newsletter community.

Links Mentioned:

Join1440.com

Reach out to Tim directly: tim@join1440.com

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
54 min
January 26, 2024Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More
Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models.
Episode topics & Timestamps
(00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch
(02:25) the rapid growth of BulletPitch and the audience size
(05:25) how BulletPitch measures audience engagement through polls and investor introductions
(08:49) the ratio of growth from Twitter ads, organic sharing, referrals, and word of mouth
(12:18) Discussion on the strategy of Twitter ads and what makes a good ad
(23:15) The Business model of Bulletpitch
(27:00) Launching BulletPitch Plus
(35:48) Insights on newsletter saturation
(41:49) Monetization challenges faced by newsletters
(45:09) Brett shares his experience with hosting events and the value of in-person interactions for newsletter subscribers
Links mentioned:
https://www.bulletpitch.com/
https://twitter.com/BrettPerlmutter

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
49 min
January 23, 2024Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More
Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals.

Join Justin's newsletter for sponsorship opportunities.

Episode topics & Timestamps
(00:40) Justin’s journey and experience with sponsorships, introduction and background
(03:00) overview of the media side of the business
(09:00) Growth sources and strategies for building an audience for the newsletter.
(16:00) Monetization strategies, including sponsorships, courses, and coaching.
(25:00) Transitioning to evergreen course offerings and the impact on revenue.
(30:00) Tips for standing out and securing sponsors in a crowded market.
(45:00) Offering different sponsorship packages and being flexible based on sponsors' goals.
(48:00) Generating demand and pitching sponsors effectively.
Links Mentioned
https://www.creatorwizard.com/join

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
50 min

About New Media

From the publisher's feed

New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and…