We’re going through massive and disruptive upheavals all over the place, and of course copywriting is no exception.

I’m seeing the need for a complete mindset shift to survive, thrive and even dominate in copywriting.

It’s curious to me that the mindset shift is a return to the garden. I know that phrase means a lot of things, depending upon your background.

What I mean by a return to the garden is, going back to basics. From the first glimmers of online marketing to the original Facebook analytics and now the unstoppable march forward of AI… ironically, all the non-human things those advances caused are being stripped away from the copy that gets results.

What stands out is genuine human messaging, just like in a store or at a bar or at a Starbacks, one person talking to another. These days, more than anything else, that’s what works.

With everything that’s happened, we need to make a conscious shift in mindset to get back to the garden and write the kind of copy that was working before all this technological intrusion started and messed things up.

And that’s what I want to talk about today. Listen closely–it will make a big difference for you.

If you’d like help shifting to this new mindset and developing the skills to go with it, check out my coaching program:

https://garfinkelcoaching.com