You know FAQs – that list of frequently asked questions, and answers?

Are they a copywriting chore you would just as soon avoid?

Well, today I’d like to offer a different way to look at them. As a huge, and mainly underutilized, marketing opportunity.

I want you to consider this possibility:

An FAQ section doesn't just inform. It also persuades. But not in a cheesy, ham-fisted kind of way.

See, it is possible to inform while persuading, and we’ll look at how today.

Download.