Next in Media

Next in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest days of retail media inside of Target, and how he's taken those lessons to Albertsons, which has become a serious ads player in just a few short years. Hovorka also discussed how the retail media category needs to graduate beyond advertising 101, and AI might help bring things to a new level.

Guest: Evan Hovorka

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media, I spoke with Larry Fitzgibbon, co-founder and CEO of Tastemade - the food and travel centric media brand that was born on YouTube but now produces for every major social video platform. Today Tastemade has pushed aggressively into TV, and Larry and I how the production and business models in that medium are radically different.

Guest: Larry Fitzgibbon

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise.

Guest: Ryan Detert

Host:Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year.

Guest: Mark McKee

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress.

Guest: Gonzalo Del Fa

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off by being aligned with all this volatility in weather patterns of late. Chukura also talked about the inherent tension for publishers in designing consumer friendly services and advertising-appealing products, and whether mobile advertising has ever fully reached its promise.

Guest: Rachel Chukura

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul.

Guest: Rich Lehrfeld

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace.

Guest: Mike O'Donnell

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium.

Guest: Pooja Midha

Host: Mike Shields

Sponsored by: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee.

Guest: Mike Bregman

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take