Next in Media

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does.

Guest: Kate Ward

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.

Guest: John Halley

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Lex Josephs, GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in on whether she thinks more standards and consolidation are inevitable in this sector.

Guest: Lex Josephs

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Pinterest CRO Bill Watkins about the company's foray into generative AI for both consumers and advertisers. Watkins also spoke about the company's unique approach to video, and how Pinterest has weathered the Apple ATT storm.

Guest: Bill Watkins

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, and why being owned by private equity has revitalized the company

Guest: Adam Roodman

Host: Mike Shields

Produced by: Fresh Take

Next in Media talked with Captify CEO Mike Welch  - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era.

Guest: Mike Welch

Host: Mike Shields

Produced by: Fresh Take

Next in Media spoke with Conor McKenna, partner at Luma Partners, about why we're seeing so many companies enter the ad business for the first time, and whether recent upticks in ad spending bode well for the rest of this year.

Guest: Conor McKenna

Host: Mike Shields

Produced by: Fresh Take

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph.

Guest: Rita Ferro

Host: Mike Shields

In Partnership with: Beet.TV

Produced by: FreshTake

This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.

Guest: James Rooke

Host: Mike Shileds

In Partnership with: Beet.TV

Produced by: Fresh Take

Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.

Guest: Kya Sainsbury-Carter

Host: Mike Shields

Sponsored by: Beet.TV

Produced by: Fresh Take